Ocean Spray is hiring for a(n) B2C Marketing Manager, LATAM!
We're a team of farmers, thinkers, creators, and doers.
Whatever your title, whatever your role — it always comes back to this: we're a farmer-owned co-op where everyone rolls up their sleeves to get the job done.
Three maverick farmers started it all — and we've been making our own way ever since.
Ocean Spray Cranberries is looking for an energetic, intellectually curious marketer who can hit the ground running and prioritize our mission, working side-by-side with other members of the international team to drive growth in LATAM Business to Business operating unit.
The B2C Marketing Manager for Latam is in charge of adding value, build preference and consideration for the Ocean Spray brand, by building strong and long-lasting relationships with consumers and customers, while positively impacting in the business profitability.
**A Day in the Life...**
Develop actionable strategies that align with organizational goals and effectively guide teams to implement and achieve desired outcomes:
- Gather, analyze, and synthesize data in order to generate insights and growth opportunities for the development of compelling brand strategies for the next 3 years.
- Provide cross functional leadership and direction to translate strategy into tactics and actions & report on business performance to leadership.
Embed industry, customer & shopper insights into the core of all marketing thinking:
- Co-lead the definition of market research agenda as required with research team members.
- Monitor competitive activity and recommend actions as necessary to ensure the achievement of revenue and market share goals.
- Provide insights and recommendations to management that will ensure the achievement of key performance objectives.




- Continuously collaborate with distributors network and key customers to gather market insights and recommendations from the execution team, to be considered within the brand plans.
Develop and activate online and offline marketing plans that strengthen brand equity and deliver against business objectives:
- Build a robust network with marketing partners and relevant third parties to amplify marketing capabilities and develop 'state of the art' brand programs.
- Develop impactful creativity and compelling brand messages to recruit new consumers for the brand through our product portfolio.
- Integrated Marketing.
Develop annual marketing plans with liquid content which can travel and connect across consumers journey.
- Ensure the timely and accurate completion of multiple strategic initiatives and projects occurring simultaneously.
- Ensure correct implementation of communication plans, regional campaigns, social media strategy with consideration of local nuances and language.
- Work with local marketers & business development managers to ensure marketing plans are implemented in each country according to business target.
- Responsible for marketing investment and budget management at a country level - manage resources efficiently.
Build innovative new products on a foundation of cranberry end-users understanding to drive profitable growth:
- Collaboration with the Sr.
Manager in the development of innovation pipeline & new product concepts.




- Develop successful launch campaigns in coordination with local distributors to ensure product awareness and trial.
**What We Are Looking For**:
- +10 years of experience in Marketing (ideally within CPG companies) with proven record in brand positioning, communication campaigns creation and marketing programs implementation
- Experience in evaluating creativity and advertising content
- Highly analytical, insights-driven & numbers savvy with ease in identifying growth opportunities and designing solid brand strategies
- Demonstrated experience working in collaboration with commercial team to increase business prospectives and strengthen customer relationships
- Be a pioneer with an insatiable appetite for bringing new ideas to life and driving business results
- Thrive in complexity.
Highly motivated, dedicated, and Self-starter with a natural inclination to contribute well beyond functional role.
- Ability to multitask + work agile + identify new ways
- A straight shooter who values and respects team members.
Be available to the team and forge strong relationships with those around you
- Must be fluent in English and Spanish (Portuguese is desired)
**Education**:
Bachelor's or University Degree (required) Master's Degree (preferred)
**Work Experience**:
At least 7 Years of Experience
**Benefits**:
- Comprehensive insurance package that includes many health & wellness programs, including medical coverage while traveling for work
- Short-term incentive/performance bonuses
- Adaptable scheduling options
- Vacation pay
- Holiday pay
- Career development and growth opportunities
- Tuition/education assistance programs
- Access to LinkedIn Learning
- Scholarship programs for children of employees

📌 C Marketing Manager, Latam (Xico)
🏢 ISRM - O.S. Int’l Serv. Mexico (OSIS-2211)
📍 Xico