This is a hybrid role, this position requires to work 3 days on site 2 days at home remote on a full-time basis
**KEY RESPONSIBILITIES**
Form the strategic vision and plan for individual nameplates and own the media planning process
Manage our Media AORs and media operations process
Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
Effectively own and manage the allotted budget and drive appropriate investments and mix
Integrate media ideas across the Marketing/Sales/Field/CX/Experiential/Branded Entertainment Teams, along with Creative AOR to facilitate the coordinated tiered National, Zone, LMA approach to all media channels
Meet with media partners and evaluate offerings for brand fit
Liaison with GM Research and Performance Marketing in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans
Develop and foster a strong relationship with MediaOne central experts including Audience, Ad Tech, and channel leads
Create and Lead Test & Learn media initiatives
Present and inform leadership across sales and marketing of media plans
Work with internal stakeholders to identify and implement new media strategies
Monitor and analyze key performance metrics; optimize campaign activities
**REQUIRED CORE COMPETIENCIES**:




Forward looking mindset; the ability to spot trends and understand where the industry and opportunity will be in the future
Thinks strategically and navigates effectively though complex situations
Analytical data experience
Ability to deliver results in an ambiguous environment
Strong communication skills and the ability to influence
Excellent research and presentations skills
Takes initiative, is proactive, and composed under pressure
**Additional Job Description**:
**REQUIRED QUALIFICATIONS**:
Minimum of 5 years of marketing with a preference for media experience and managing one-to-one targeted campaigns
Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes
Experience working with or for media agencies
Successfully manage multiple projects and deadlines
Demonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision making
Outstanding oral and written communication
Bachelor's degree required, preferred in marketing, business or other related fields
In case you need any reasonable adjustment to continue with your process, let your recruiter know.




**Non-Discrimination and Equal Employment Opportunities**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability.
We believe that our ability to meet the needs and expectations of an increasingly diverse and integral customer base is closely linked to the diversity and inclusion that we experience within General Motors.
**About GM**:
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**:
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture.
Every day, we want every employee to feel they belong to one General Motors team.
**Non-Discrimination and Equal Employment Opportunities**:
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
**Accommodations**:

📌 Asst. Manager Media Strategy & Planning (Xico)
🏢 General Motors
📍 Xico