An
international leader in the dermocosmetics and healthcare industry
is looking for a
Brand Activation Manager
to lead the development and execution of brand activation strategies that drive brand awareness, market growth, and commercial performance across a portfolio of products.
This role is ideal for a strategic marketing professional with experience managing brands, leading integrated marketing campaigns, and collaborating with cross-functional teams to deliver impactful consumer experiences while supporting the overall business strategy. The successful candidate will play a key role in ensuring brand consistency across all channels and translating business objectives into effective marketing initiatives.
Key Responsibilities
Develop and execute omnichannel brand activation strategies across online and offline channels.
Lead the planning, implementation, and optimization of 360° marketing campaigns aligned with business objectives and integral brand guidelines.
Manage the execution of consumer-focused marketing initiatives to strengthen brand awareness, engagement, and commercial performance.
Coordinate media strategies and campaign execution in collaboration with media agencies, creative partners, and internal stakeholders.
Oversee the development of marketing materials,



promotional assets, and campaign content across digital, retail, and offline channels.
Collaborate closely with Commercial, Trade Marketing, Medical, Retail, and Operations teams to ensure consistent execution of brand strategies across all customer touchpoints.
Manage the marketing budget, monitor campaign performance, and evaluate KPIs, market share, sales performance, profitability, and return on investment (ROI).
Analyze consumer insights, market trends, and competitive activities to identify opportunities and continuously optimize brand performance.
Support product launches, promotional initiatives, and brand activations by ensuring alignment across functions and timely execution.
Monitor sales forecasts and collaborate with Supply Chain and Logistics teams to support product availability and inventory planning for promotional activities.
Coordinate with global and regional teams to localize marketing strategies and ensure alignment with corporate objectives and brand standards.
Build strong relationships with internal and external stakeholders, including agencies, suppliers, and commercial partners, to successfully deliver strategic marketing initiatives.

📌 Brand Activation Manager (Xico)
🏢 Morgan Philips Group
📍 Xico