**Job Location**:Providencia, Jalisco
**Position Title**:Brand Coordinator
**Reports to Title**:Sr ABM Gifting
**Dept / Function**:Marketing
**Summary**:
A brand coordinator supports brand strategy implementation, ensuring executional excellence in marketing plans.
**Key Responsabilities for this role**:
- Lead projects for new product development & portfolio optimization while coordinating with multi-functional teams (Finance, Sales, TMKT & Supply)
- Analyze & report market KPIs, sharing valuable insights on brand performance and competitive set, being able to translate into actionable marketing plans.
- Monitor brand monthly sales vs plan, zooming into channels, clients and portfolio.
- Own and actively manage brand budget.
**Education**:
- Bachelor’s degree in marketing, Business Administration, International Business, Industrial Engineering or similar fields
- Advanced English required
**Experience**:
- 2-3 years of experience in Marketing.




- Brand building & development
- Development of projects with operational and commercial teams, aligned with brand strategies.
- Monitor and analyze the brand's monthly sales.
- Measure and report brand performance to provide insights on competitors, pricing strategies, market trends, innovations, etc. That lead to the identification of market opportunities.
- Working with the finance team to ensure the profitability of the P&L; and define financial and commercial strategies.
- Working with agencies/partners to develop communication campaigns, new graphic packaging, marketing materials, or others that help enhance the brand.
- Support the preparation of brand plans and long-term brand strategies.
- Microsoft Office (Excel, Power Point)
- Database management
- Nielsen IQ, Iscam, Power Bi.
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📌 Jr Brand Specialist (La Providencia)
🏢 The Hershey
📍 La Providencia