**ELECTRIFICIATION Product Marketing Specialist for E-Mobility**:
**At ABB, we are dedicated to addressing general challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.**:
**This position reports to**:
EL Product Marketing Manager
**Your role and responsibilities**:
In this role, you will have the opportunity to implement product marketing strategies in line with general product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training. The work model for the role is: #L-Hybrid This role is contributing to the ELECTRIFICATION team and stakeholders. You will be mainly accountable for: - Implementing the product marketing strategy in the assigned area/segment,



including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy. - Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed. - Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS). - Executing annual marketing plan in collaboration with relevant division and/or product groups. - Developing business plans focused on driving business development for a defined market.
**Qualifications for the role**:
- Bachelor's degree in Electrical or Mechanical Engineer.
- 3+ years of experience in Electrical Market, working as Sales, Proposal or Product Marketing Specialist with knowledge in E-Mobility, EV CHARGERS, etc
- Demonstrated experience of managing marketing and sales strategy.
- Knowledge and experience of SAP and Salesforce.
- A collaborative, solution-focused approach, with strong communication and relationship-building skills.
- Advanced English Level Mandatory.
**Benefits**:
- Retirement plan
- Life insurance
- Accident insurance
- Paid Parental leave (gender neutral)
- Wellbeing program
**More about us**:

📌 Electrificiation Product Marketing Specialist for E-mobility (México)
🏢 ABB
📍 México