**Fecha**:19 feb. 2025
**Ubicación**: MX
**Empresa**:Arca Continental, S.A.B. de C.V. P
**Our company**
**Arca Continental** produces, distributes, and sells non-alcoholic beverages under The Coca-Cola Company brand, as well as snacks under the brands of Bokados in Mexico, Inalecsa in Ecuador and Wise and Deep River in the U.S.
With an outstanding history spanning more than 98 years, **Arca Continental**is the second-largest Coca-Cola bottler in Latin America and one of the largest in the world. Within its Coca-Cola franchise territory, the company serves over 123 million consumers in northern and western Mexico, Ecuador, Peru, northern Argentina, and southwestern U.S. The Company is listed on the Mexican Stock Market under the ticker symbol "AC".
**Summary**
Lead and optimize loyalty strategies at the corporate level, managing programs across multiple countries. Oversee their design, execution, and analysis to maximize customer satisfaction and retention, aligning results with business objectives across various regions.
**Core responsibilities**
- **Global Strategy**:Develop and execute consistent loyalty strategies at the integral level, adapting them to the cultural, market, and regulatory specifics of each country under your management.
- **Program Optimization**:Analyze the performance of loyalty programs, seeking improvement opportunities and adaptations to new market trends.




- **Customer Retention and Growth**:Increase customer engagement and retention through innovative and personalized campaigns.
- **Cross-Functional Coordination**:Work effectively with marketing, IT, data analysis, and operations teams to ensure the successful integration of programs.
- **Budget Management**:Ensure proper management of budgets allocated to loyalty programs, maximizing return on investment.
**Qualifications and requirements**
- Advanced proficiency in English and Spanish, both spoken and written.
- Knowledge of data analysis tools, SAP/HANA.
- Availability to travel.
- Understanding of business processes and/or business operations in the Fast-Moving Consumer Goods (FMCG) industry.
- Effective communication and analytical skills to interpret data and make decisions based on performance metrics
**Desired characteristics**
- Ability to propose new ideas and disruptive approaches to maintain the relevance and engagement of loyalty programs.
- Experience in developing/managing customer loyalty programs or strategies.
- At least 5 years of experience in Commercial Strategy, Sales, Marketing, Project Management, Execution, and/or Market Research.
**Our commitment**
Arca Continental is an Equal Opportunity Employer. Hiring decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity, age, disability, protected veteran status or other characteristics protected by law.
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📌 Loyalty Program Lead Corporate (Nuevo León)
🏢 Arca Continental, S.A.B. de C.V. P
📍 Nuevo León