We are seeking a highly skilled **Lead Data Analyst** to play a crucial role in optimizing ad delivery by leveraging cutting-edge predictive analytics.
**Responsibilities**
- Analyze ad delivery data to fully understand the journey from ad calls to ad execution
- Identify inefficiencies in ad execution, pinpointing why some ad calls do not result in impressions
- Develop a predictive model to recommend optimal ad configurations focusing on ad viewability, CTR, and CPM optimization
- Consider other model recommendation factors such as lazy loading configurations and ads per page
- Assess the impact of ad location on user engagement
- Collaborate with both business and engineering teams to turn data insights into implementable recommendations
- Deliver a viable Proof of Concept (PoC) within 3 months, demonstrating the model’s effectiveness
**Requirements**:
- A minimum of a Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science or Business
- At least 3 years of experience in data science, machine learning or predictive modeling, ideally in the AdTech industry
- Understanding of machine learning modeling, predictive algorithms, and related tools and techniques
- Proficiency in Python, R and SQL
- Experience with data visualization tools such as Looker and Tableau
- Strong analytical mindset and meticulous attention to detail
- Exceptional communication and interpersonal skills enabling effective collaboration with internal and external stakeholders
- Expertise in developing machine learning models specific to optimization and recommendation systems
- Capability to translate complex data insights into practical business recommendations
- A track record of delivering PoCs within specified timelines
**Nice to have**
- Experience with HuggingFace models
- Background in advertising technology with a good understanding of key advertising metrics like impressions, CTR, and viewability




- Prior work with ad delivery platforms and in-depth knowledge of ad execution workflows
- Knowledge of programmatic advertising and real-time bidding (RTB)
- Familiarity with cloud-based data platforms such as AWS, GCP, or Azure
**We offer**
- Career plan and real growth opportunities
- Unlimited access to LinkedIn learning solutions
- International Mobility Plan within 25 countries
- Constant training, mentoring, online corporate courses, eLearning and more
- English classes with a certified teacher
- Support for employee’s initiatives (Algorithms club, toastmasters, agile club and more)
- Enjoyable working environment (Gaming room, napping area, amenities, events, sport teams and more)
- Flexible work schedule and dress code
- Collaborate in a multicultural environment and share best practices from around the globe
- Hired directly by EPAM & 100% under payroll
- Law benefits (IMSS, INFONAVIT, 25% vacation bonus)
- Major medical expenses insurance: Life, Major medical expenses with dental & visual coverage (for the employee and direct family members)
- 13 % employee savings fund, capped to the law limit
- Grocery coupons
- 30 days December bonus
- Employee Stock Purchase Plan
- 12 vacations days plus 4 floating days
- Official Mexican holidays, plus 5 extra holidays (Maundry Thursday and Friday, November 2nd, December 24th & 31st)
- Monthly non-taxable amount for the electricity and internet bills
EPAM is a leading integral provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.

📌 Lead Data Analyst (México)
🏢 Epam Systems
📍 México