**Senior Content & Campaigns Marketing Lead**:
**Team**: Growth / Marketing
**Type**: Full-Time, Remote (Americas Time Zones Preferred)
**Reports To**: Director of Marketing
**Drive growth through content strategy, creative execution, and campaign performance.**
If you love blending creative output with marketing performance, this is your opportunity to lead both message and impact.
What You'll Do
- Write and delegate high-performing content including copy, visuals (Canva/Figma), and short-form videos (CapCut/Adobe)
- Execute campaigns in HubSpot or HighLevel and ensure tracking/reporting is accurate
- Collaborate with Product and Sales to align messaging with feature launches and business goals
- Track content performance, make data-backed optimizations, and share insights with stakeholders
- Mentor two junior marketers; provide regular feedback and conduct skills development sessions
- Explore new AI tools to improve creative output, scale content,



and drive faster delivery
What You Bring
- 3+ years of experience in content-driven marketing roles with lifecycle or campaign ownership
- Familiarity with HubSpot or HighLevel for launching and tracking campaigns
- Proficiency with Canva/Figma, CapCut or Adobe, and Sheets for reporting
- Experience managing editorial calendars and junior marketers or freelancers
- Exceptional writing and editing skills in English; Spanish or Portuguese is a plus
First 90 Days
- Audit content library and identify gaps across the lifecycle
- Launch a multi-touch nurture campaign focused on increasing engagement and conversion
- Standardize campaign creation workflows and train junior marketers on execution
- Deliver a monthly campaign performance report with key learnings and optimization ideas

📌 Senior Content & Campaigns Marketing Lead (Ciudad de México)
🏢 Growth Troops
📍 Ciudad de México