Company Overview:
DiDi General Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
Team Overview:
As part of DiDi’s research team you will make user life better by transforming their needs in business solutions which will generate brand preference and gains for the company
You will be able to become the voice of the users by gathering key Insights and tracking our brand health across the globe in order to help key stakeholders to take better decisions and guide business strategies
You should be able to transform complex concepts and data from diverse sources into clear and accessible communication, combining both quantitative and qualitative research in data analysis, also integrating this information with DiDi’s Marketing strategy.
Role Responsibilities:
Manage the
**BHT for rides business** in Latin America,



Egypt and Australia working really close to all key stakeholders to provide them with relevant Information that supports business decision
Bring relevant and crucial knowledge about our users finding opportunities to win on markets where we play, provide in-depth analysis of the market, our industry and competitors
Diagnostic and act on the OKRs that will move more the needle of the business.
Generate knowledge about users and our driving partners integrating research data with business data collected first hand and detect actionable opportunities.
Understand current and potential opportunities for brand image
Recommend marketing targets according to historical data and support digital teams on media return understanding.
Conduct internal and external AdHoc research according to key stakeholder´s needs
Role Qualifications:
- Bachelor´s degree Is required preferably in Marketing, statistics or administrative careers
- Professional experience in quantitative market research for at least 5 years with strong analytical background and research acumen (Having qualitative experience is a plus)
- Experience managing Brand Health trackers and AdHoc quantitative research
- Strong numerical and analytical skills, critical thinking and passionate about understanding consumer’s behavior
- Strong communication skills and storytelling capabilities, and the ability to influence people in different areas of the company




- Skills to connect different sources of Information to drive powerful Insights
- Fluency in English Is required for this role
- Solid experience managing market research agencies is a plus
EEO Statement:
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
**We are committed to building inclusive and diverse teams.**
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.
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📌 User Insights Senior Analyst (Tláhuac)
🏢 Didi Global
📍 Tláhuac