Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile - Experience communicating results to stakeholders - Experience using data and metrics to measure impact and determine improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Bachelor degree and 5+ years of relevant experience or Masters degree and 5+ years of experience. - Knowledge of Latin American entertainment markets. - Intermediate to advanced R/Python and SQL. - Intermediate data visualization and analysis skills (statistical inference, PCA, k-means, multilevel regression, design of experiments, ANOVA). - Proficient in Spanish and English.
- and long-term business strategy. - Conduct meta-analysis to produce consolidated, regional learnings. - Work in internal team projects to standardize best practices, streamline processes and enhance impact. - Contribute to teams’ day-to-day operational and planning tasks. - Collaborate with other teams (BI, Programming, Operations) to broaden our understanding of our customers and markets. - Write RFPs and questionnaires,



analyze data from primary and secondary sources, write research papers and report results to stakeholders. - Work with vendors to insure successful execution of research projects (domestic and general). - Stay up-to-date with entertainment market trends in Latin America. About the team We are a high performance research team from diverse backgrounds, appointed with the great privilege and responsibility of representing the voice of our customers to inform decision-making of creative and business stakeholders in 8 countries.
- Experience communicating results to senior leadership
- Experience on the research vendor side or within the research group of a media company
- Experience leading different types of viewer studies such as episode testing, dial testing, concept testing, series maintenance
- Experience guiding creative input, development and execution from concept to completion
- Advanced data analysis (complex sampling, predictive analysis, text analysis, sentiment analysis, network analysis, time series).
- Fluent in Portuguese.

📌 Consumer Insights Manager, Prime Video and Studios (Ciudad de México)
🏢 Servicios Comerciales Amazon México S. De R. L. De C. V.
📍 Ciudad de México