**Strategic Initiatives Brand Analytics Coordinator** **The Role** **Responsibilities** - ** Market Research & Consumer Insights**: Conduct comprehensive research on market trends, consumer preferences, and competitor activities to identify potential product opportunities. - **Business Case Development**: Support the creation of business cases by gathering data, performing opportunity analysis, and providing actionable recommendations. - **Data Analysis**: Collaborate with cross-functional teams to interpret data, develop insights, and inform strategic decision-making. - **Performance Tracking**: Monitor the performance of product launches to evaluate success and identify areas for improvement. - **Stakeholder Communication**: Work closely with leadership and relevant departments to ensure alignment and effective communication throughout the product lifecycle. - **Continuous Improvement**: Develop and refine processes for evaluating new opportunities and executing product launches. - Other responsibilities as assigned. - Some travel (<5%) may be required on an as needed basis, with advance notice provided to the employee. **Qualifications** - Experience in the health and wellness industry or consumer packaged goods (CPG) industry. - Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent experience) required. - 2+ years of experience in market research, business analytics,



or brand strategy (with experience in the wellness or consumer goods industry) strongly preferred. - Strong analytical and problem-solving skills with proficiency in tools such as Excel, Tableau, Nielsen/Spins/IRI, or similar platforms. - Excellent written and verbal communication skills. - Ability to manage multiple projects and deadlines in a fast-paced environment. - A passion for wellness and alignment with MaryRuth’s mission and values. **Physical Requirements** - Must be able to exert up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects, including the human body. - This role involves sitting most of the time, but may involve walking or standing for brief periods of time. **Benefits Summary** - Competitive compensation, commensurate with experience. - Sick time. - Paid company holidays. - Versátil vacation. - Government Mandated Leaves. - Medical Insurance. - 13th Month Pay. **The Culture at MaryRuth** We are a fast-growing startup with a small, unified team that has a lot of fun and a big drive to change the world through our products. We are primarily an E-commerce, health-conscious company with a focus on creating vegan and organic vitamins and supplements for everyone. We believe our work benefits from the diverse perspectives of our employees. As such, MaryRuth celebrates inclusion and is committed to equal opportunity employment.

📌 Strategic Initiatives Brand Analytics Coordinator (Mx) (Ciudad de México)
🏢 MaryRuth's
📍 Ciudad de México