Are you ready to take flight and be part of an amazing team in Birdman?
**About the Company**
Birdman has achieved an extraordinary 100% year-over-year growth for the past 7 years, making us a leader in the industry. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible to all through our delicious and nutritious products. As the general plant-based food revolution gains momentum, we are looking for a dynamic Head of Brick & Mortar to join our exceptional team and contribute to building the next Mexican Unicorn!
**The Role**:
We are seeking a highly motivated, data-driven and experienced **Director of Commercial Strategy & Sales** to lead our B&M; business in MX and the US. You will play a crucial role in shaping the future of our company and driving our sales and profitability growth in the modern and traditional trade channels in multiple countries.
**Responsibilities**:
- **Hire, Develop, and Inspire**:Build and nurture a high-performing sales team to achieve challenging targets. Foster exceptional customer service and cultivate team members as ambassadors of our culture and leadership principles.
- ** Commercial Strategy Development**:Develop and implement comprehensive commercial strategies for sales and profitability across various channels and geographies.
- **P&L; Ownership and Financial Performance**:Own the full P&L; of the B&M; business across Mexico and the U.S., ensuring alignment with annual and 5-year budgets. Drive topline growth, protect bottom-line profitability, and ensure disciplined investment in sales and marketing expenditures.
- **Goal Setting and Reporting Mechanisms**:Set ambitious goals for the team and establish scalable reporting mechanisms to enhance business understanding and enable effective team management beyond the line of sight.




- **Leader of Client Relationships**: Act as the leader of relevant client relationships, ensuring the building of long-term relationships and trust. Foster strong partnerships with clients to drive mutual success.
- **Market Analysis and Strategy Alignment**:Analyze market trends and competition to identify and pursue new commercial opportunities. Tailor our commercial strategy and portfolio to align with the specific needs of each retailer and country.
- **Portfolio Strategy and Optimization**: Define, evolve, and optimize the B&M; product portfolio across geographies and channels, ensuring relevance, innovation, and commercial success based on shopper, channel, and customer insights.
- **Strategic Prioritization and Investment Allocation**: Evaluate commercial opportunities and allocate resources to maximize ROI across customers, products, and regions. Make strategic trade-offs to balance short-term wins with long-term brand and business development.
- ** Long-Range Commercial Planning**:Create long-range commercial plans for multiple countries. Define actionable steps to materialize these plans and drive sustainable growth.
- **Cross-Functional Collaboration**:Collaborate with cross-functional teams for the development, execution, and analysis of marketing, trade-marketing, and promotional campaigns.
- **Key Business Aspects Handling (KPIs)**: Manage key business aspects, including Sell-in, Sell-out, distribution, market share,



facing, pricing, trade promotions, and product profitability.
- **Marketing Mix Execution**:Execute variables of the marketing and trade-marketing mix (supply, price, assortment, display, and commercial actions) at the point of sale.
- ** Sales Forecasting and Stock Control**:Generate annual, quarterly and monthly sales forecasts by product and client, providing necessary information for S&OP; meetings. Manage stock control at sales points, closely monitoring orders, out-of-stock on shelves, and negative stock situations.
- **Commercial Expansion to New Countries**:
- **Develop Go-to-Market (GTM) strategies for new countries,** ensuring a comprehensive approach for successful market entry. Support regulatory processes, incorporation, and partner development (distributors, brokers, legal, fiscal) to expedite international expansion.
- Work closely with relevant stakeholders to navigate and comply with regulatory requirements in new markets.
- Collaborate with legal and fiscal partners to establish a solid foundation for operations in new countries.
- Identify, evaluate, and build relationships with distributors and brokers to establish a strong network for market penetration
- Provide strategic guidance on partner development to ensure alignment with the overall expansion goals.
**Requirements**:
**Professional Experience**
**Education**:
**Bachelor’s degree in business administration**, Retail, or a related field from an accredited institution; **MBA or postgraduate degree preferred**.
**Experience**:
- **Minimum of 8 years** of progressive commercial experience in consumer goods or retail, including **at least 4 years in a senior leadership role managing teams of 5+ FTEs and owning comm

📌 Director of Commercial Strategy & Sales (Guadalajara)
🏢 Birdman
📍 Guadalajara