**Intelligence Lead - Latin America**
**About the Role**
**Responsibilities**
- Define OU-specific PACS KPIs and outline the optimal means of tracking them over time
- Help quantify the success of PACS communications campaigns and initiatives
- Design and develop visualizations to support the needs of stakeholders and partners
- Drive the design of our corporate reputation survey and ensure key attributes and data points are accounted for within the questionnaire
- Leverage corporate reputation, sustainability and communications data to provide strategic feedback and recommendations to OU leadership
- Design and oversee ad hoc research based on topical events, campaigns or issues, collaborating with Human Insights and Marketing Analytics teams as needed
- Communicate OU-specific insights with other members of the PACS Services team
- Provide regular updates to OU leadership on corporate reputation and performance
- Clearly communicate OU needs and requirements to the general PACS Services Data and Analytics team
**Deliverables**
- Semi-regular corporate reputation reporting, benchmarks and recommendations
- Ongoing internal and external communications performance
- KPI measurement for campaigns and events
- Media penetration reporting based on insights gleaned from Factiva and other sources
- Knowledge Center training for team members, partners and bottlers
**Qualifications & Requirements**




- 3+ years of experience in Data or Analytics, Communications, Media, Public Affairs, Sustainability, Consumer Insights or Market Research
- Full English proficiency
- Able to conceptualize frameworks and research models for diverse marketing and consumer insights problems
- Capable of tackling structured and unstructured problems while coordinating all phases of analysis from formulation to conclusions and recommendations
- Comfortable with large amounts of data and qualitative insights
- Clear and confident communicator and presenter
- Proven track record of using data to create strategic recommendations and narratives
- Experience working in networked, cross-functional and cross-geographical teams
**Nice-To-Have Experience**
- Knowledge of market research techniques
- Coca-Cola system knowledge and understanding of the dynamics of the soft drink industry
- Experience leveraging digital products and tools
- Prior experience working in multiple markets
**Skills**
Corporate Reputation; Communication; Data Insights; Professional Presentation; Microsoft Excel; Digital Analytics; Microsoft Power Business Intelligence (BI); Long Term Planning
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

📌 Intelligence Lead - Latin America (Ciudad de México)
🏢 Coca Cola
📍 Ciudad de México