**About the role**:
**Key Responsibilities**:
**1. Digital Strategy Execution**:
- Lead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive a qualified pipeline.
- Incorporate AI/LLM-based tools (AIO) and SEM best practices to improve site performance and content discoverability.
**2. Website Performance & Experimentation**:
- Lead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel.
- Monitor site performance using tools like heatmaps and session recordings, and partner with web/content teams to implement UX improvements.
**3. Campaign Analytics & Optimization**:
- Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis.
- Present performance trends, key insights, and recommendations to marketing leadership and cross-functional stakeholders on a regular basis.
**4. Collaboration and Influence**:
- Work closely with Campaigns, Content Marketing, and Product Marketing to align digital efforts with key GTM initiatives.
- Serve as the bridge between campaign strategy and digital execution across Demand Gen, Content, and Product Marketing teams.
- Bring ideas to the table that challenge assumptions and drive better results. Identify what will make the team and company more successful, and advocate for your recommendations.
**Required Skills & Qualifications**:
- 4+ years of experience in-house in B2B digital marketing or demand generation, ideally within software and technology.
- Extensive hands-on experience managing paid media channels and optimizing digital performance.




- Strong understanding of funnel metrics, digital attribution models, and revenue-oriented KPIs.
- Proven experience designing and managing CRO programs (e.g., A/B testing, UX improvements, behavioral analytics).
- Excellent project management skills; capable of managing internal projects and multiple external vendors.
- Strong analytical mindset with a solid grasp of attribution models and proficiency in tools like Google Analytics, DreamData, or similar.
- Familiarity with technical tools like Google Tag Manager, and Optimizely or VWO.
- Proficiency in HTML, CSS, and JavaScript, with hands-on experience managing WordPress or similar CMS platforms.
- The ability to self-direct and self-start and work independently as well as within and across teams.
- Hands-on experience in using marketing automation technology (preferably Pardot) and CRM (preferably Salesforce).
**Nice-to-Haves**:
- Experience managing a marketing website.
- Prior experience in a growth-stage or scale-up SaaS business.
- Familiarity with content personalization, dynamic content, or account-based web experiences.
- Experience with SQL or business intelligence tools (e.g., Domo, Looker, Tableau, etc.).
- Experience selling software to finance, product, or engineering roles.
**Benefits & Perks**
- Health, dental, and vision insurance plans.
- Medical and dependent care adaptable spending accounts.
- Paid monthly mental healthcare access with Headspace.
- Open PTO - because making time for life is important!
- 13 paid standard holidays each year, including a company-wide Winter Break.
- 401(k) savings plan with company match!
- MacBook laptop.
- Paid parental leave.
- A collaborative, entrepreneurial learning environment with a proven playbook.

📌 Demand Generation Manager (Ciudad de México)
🏢 Incrementum
📍 Ciudad de México