Embark on a career journey with Coca-Cola, a global icon that's more than a beverage company - it's a platform for innovation, a catalyst for community initiatives, and a beacon for positive change. We're currently seeking a Franchise Traditional Trade Senior Manager, a role that offers the unique opportunity to shape the commercial landscape of our company. If you're a strategic thinker with a passion for driving business growth, enhancing customer satisfaction, and leading the charge in traditional trade channel strategies, this role is your chance to make a mark. Join us and play a pivotal role in steering the commercial success of a brand that's recognized and loved worldwide.
**What You'll Do for Us**:
- Tailoring and implementing the OU strategies and picture of success for the South Zone.
- Implementing strategies and solutions to accelerate expansion/impact of commercial assets and establish performance tracking systems to advance execution with focus on picture of success implementation.
- Working closely with the Bottlers to improve internal processes, support tools implementation and execution revisions, to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.
- Partnering with Costumer & Commercial Leadership & Operations teams to support key initiatives executing, amplifying them through digital and e-commerce business.
- Tracking channel main indicators reviewing business performance, and designing impactful actions to improve it, when results are below targets. Continuously sharing information, insights, and knowledge with the Coca-Cola brand teams and developing platforms to materialize those insights into actions.
**Focus, Scope, & Impact**:
- Develop regional commercial strategies and plans for SSDs (Sparkling Sports Drinks)



& NCB (Non-Carbonated Beverages) portfolio categories.
- Collaborate with Bottlers Teams to execute those strategies and identify opportunities in the market.
- Guide and support the development of the annual Business Plan (BP), identifying regional tendencies and market needs
- Craft execution guidelines for the Front-Line Sales Execution (FDE) that effectively capture market strategies and opportunities.
- Provide channel/category execution and performance information to the Commercial and Marketing teams to aid decision-making and action planning.
- Facilitate collaborations for DME (Designated Market Expenditure) Trade investments.
- Conduct monthly reviews of channel guidelines for success stories and annual updates in the ICE.
- Collaborate in identifying white spaces for proposal development in Qs and Business Plan strategies.
**KEY SUCCESS PARAMETERS**
**Experience**
- Bachelor’s degree in Marketing, Business Administration, Industrial Engineer, Finance, or related field required
- 5+ years of experience in Commercial Execution, Market Development and Channel Strategy.
- Problem solving mindset with strong Analytical Skills, and a good working knowledge of digital solutions and machine learning models.
- Outstanding influencing skills and cross-functional collaborative working standards.
- Deep understanding of Value Chain concept.
- Ability to motivate and work well with diverse, integral,



and cross functional teams.
**Work Focus**
- This role requires robust Commercial Execution and Bottlers Operation understanding, and a very solid system experience to work in collaboration with different stakeholders.
- The focus for a Senior Manager in this role is to navigate the competitive landscape, continuously adapting strategies to meet consumer needs, leverage market opportunities, and achieve business objectives. Success in this role requires an in-depth understanding of the hydration category, keen market insights, strategic planning skills, and the ability to execute effectively across a broad range of sales and distribution channels.
- This role must be able to deep dive into the details of Commercial Capabilities and Channel Strategy to address issues, structure and analyze data to generate fact-based analysis, to understand drivers of performance before proposing solutions.
- Channel Strategy Development: Develop a comprehensive channel strategy, identifying and targeting sales channels with the greatest potential for growth. Understand the unique buying behaviors and consumption patterns associated with Coca Cola products to tailor channel strategies effectively.
- Market Insights and Consumer Trends: Stay abreast of trends in consumer health and habits. Use these insights to inform product development and marketing strategies. Analyze competitive landscape to identify opportunities for differentiation within the hydration category.
- Trade Marketing and Promotional Activities: Work with marketing teams to develop impactful trade marketing initiatives and promotional campaigns that highlight the benefits of our products. Ensure that promotional activities are tailored to the specifics of each chan

📌 Senior Manager, Franchise Operations South Traditional Trade (Ciudad de México)
🏢 Coca Cola
📍 Ciudad de México