**Objective**
**Drive qualified inbound leads at target CPL across multiple client accounts. Own performance. No passive management.**
Core Responsibilities
- Build, launch, and scale high-converting Google Ads campaigns (Search + Performance Max priority)
- Daily optimization of keywords, search terms, bidding, and budgets
- Aggressive negative keyword management and query sculpting
- Write conversion-focused ad copy aligned to intent, not branding fluff
- Build and optimize landing page recommendations (CRO mindset)
- Track and improve Cost Per Lead (CPL), conversion rate, and lead quality
- Implement and manage tracking (GA4, GTM, call tracking, conversion APIs)
- Weekly performance reporting with clear actions, not summaries
- Manage multiple accounts across industries (legal, dental, home services)
- Collaborate with Account Managers and Creative team for speed and iteration
Non-Negotiables
- Fluent English (client-facing level)
- In-office in Condesa, Mexico City
- Performance-driven mindset (no “set and forget”)
- Speed > perfection. Daily adjustments required
- Strong understanding of lead gen funnels, not just traffic
**Required Skill Set**
- 2-5+ years Google Ads (lead gen focus only)
- Proven ability to hit CPL targets consistently
- Deep keyword strategy and intent mapping




- Experience with call tracking + form tracking optimization
- Landing page optimization experience (Heatmaps, A/B testing mindset)
- Strong Excel/Google Sheets for data breakdowns
- Familiar with HighLevel or similar CRM systems
**KPIs (Measured Weekly)**
- Cost Per Lead (primary metric)
- Lead Volume
- Conversion Rate (Click → Lead)
- Qualified Lead Rate (not junk submissions)
- Speed of optimization cycles
Compensation Structure (For Control + Output)
Base: $1,500-$2,200/month (Based on performance bonus)
Performance Bonus:
- Hit CPL target → +$300
- Beat CPL by 15%+ → +$600
- Scale volume while maintaining CPL → additional tiered bonus
No bonus if CPL is missed.
Day Expectation
30 Days:
- Full audit of all accounts
- Identify wasted spend + quick wins
- Stabilize tracking + reporting
60 Days:
- Reduce CPL by 15-25%
- Improve conversion rates on key campaigns
- Launch new structured campaigns
90 Days:
- Predictable lead flow across accounts
- Scalable campaign structures
- Clear testing framework in place
Pay: From $30,000.00 per month
Application Question(s):
- Do you understand lead generation strategies?
**Experience**:
- Google Adwords: 3 years (preferred)
**Language**:
- English Fluently (preferred)
Work Location: In person

📌 Google Ads Lead Generation Specialist (Mexico City - Condesa, In-office (Colonia Condesa)
🏢 BrandNation
📍 Colonia Condesa