Solutioning, Designing, executing, presenting and implementing analytic insights related to media analytics ( MMM and lift solutions) and tools to meet clients' research objectives
- Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client
- Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities
- Manage team resources, timelines and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines
- Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
- Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives
- Drive client value, successful implementation and ongoing usage/integration of analytic solutions focusing on activation based outcomes.
- Partner with the sales organization to grow the media effectiveness analytics business
- Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
**Qualifications**:
**General Skills & Competencies**
- Expertise in Manufacturer Marketing and Media functions as well as media agencies
- Experience and expertise with media effectiveness analytics, including marketing mix, attribution model etc.
- Strong logic, deductive reasoning, problem solving and critical thinking skills
- Skilled & polished communicator,



including group presentations and storytelling
- Robust project management skills
- Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with the ability to interface with client executives (VPs, Directors etc.)
- Strong people management and team leadership skills to promote a strong team culture, positive work environment and associate skills development
- Able to work collaboratively with internal & external teams
- Strong sense of urgency and accountability to drive client outcomes
- CPG industry knowledge, experience and acumen
- Consistently drives best practices, process improvements and thought leadership to advance the business
**Background and Technical Skills**
- Bachelor's degree required
- MBA or advanced/analytics degree preferred
- 3 to 5 plus years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media
- Strong Marketing/Research background
**Additional Information**:
**Our Benefits**
- Adaptable working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
**About NIQ**
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
In ****, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.
NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.
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📌 Manager Meff Consulting (Xico)
🏢 Nielseniq
📍 Xico