Senior Brand Manager – Oncology Launch Location: Mexico City, Mexico Shape the Launch of a New Oncology PortfolioSun Pharma is preparing to launch a new Brand Generics Oncology Business Unit in Mexico and is seeking a strategic, analytical and execution-driven marketing professional to lead the launch and positioning of its oncology brands. This role will be responsible for transforming scientific evidence, market insights and customer needs into differentiated brand strategies that support successful product introduction and sustainable growth. The position will work closely with Medical Affairs, Market Access, Sales, Regulatory Affairs and general teams to ensure integrated and high-quality launch execution. Develop and execute the brand strategy for the assigned oncology portfolio. Lead end-to-end launch planning, including pre-launch, launch and post-launch activities. Build differentiated brand positioning, value propositions and key strategic messages. Conduct market analysis, competitive intelligence and customer insight generation. Create integrated omnichannel marketing plans for healthcare professionals and relevant stakeholders. Collaborate with Market Access to integrate payer and institutional requirements into brand planning. Develop demand forecasts, marketing budgets and performance projections. Monitor brand performance, market evolution and launch KPIs.



Coordinate with regional and global marketing teams to adapt global strategies to the Mexican market. Bachelor's degree in Marketing, Business Administration, Life Sciences, Pharmacy, Medicine or a related field. MBA or postgraduate qualification preferred. At least 6 years of experience in pharmaceutical marketing, commercial strategy or brand management. Significant experience managing Oncology, Hematology, Specialty Care or High-Specialty brands. Strong knowledge of brand planning, product positioning, forecasting and lifecycle management. Understanding of the Mexican oncology market and its public and private healthcare dynamics. Strong analytical, strategic and project-management capabilities. Ability to translate complex scientific information into clear and compelling commercial strategies. Advanced English proficiency. The ideal candidate understands the complexity of oncology launches, is comfortable working with scientific and commercial information, and can coordinate multiple stakeholders toward a common launch objective. Lead the launch and positioning of a new oncology portfolio. Help build a franchise from its earliest stages. Work closely with regional and global business teams. Influence strategic decisions across Marketing, Medical Affairs, Access and Sales. Join a growing global Specialty organization.

📌 Senior Brand Manager - Oncology Launch (Xico)
🏢 SUN PHARMA
📍 Xico