Position Summary
We are looking for an experienced Trade Marketing Specialist with a strong retail background to support the execution of retail marketing initiatives across key accounts. This role will be responsible for ensuring excellent retail visibility, coordinating training programs, developing marketing materials, and managing vendor payments. The ideal candidate has hands-on experience working with retail channels, understands in-store execution, and is comfortable collaborating with cross-functional and integral teams. Advanced English is required.
Key Responsibilities
Execute and monitor retail visibility initiatives, ensuring displays and in-store branding meet company standards
. Coordinate the development, production, and deployment of POS materials and merchandising asset
s. Plan, organize, and deliver product training sessions for retail staff, promoters, and field tea
ms. Develop and maintain training materials, presentations, and product gui
des. Coordinate with external agencies, suppliers, and vendors to execute marketing activi
ties. Manage purchase orders, invoices, and payment processes for marketing suppliers, ensuring timely processing and budget compl
iance. Track project timelines and ensure on-time execution of marketing initi
atives. Support product launches, promotional campaigns, and seasonal retail acti
vations.



Conduct retail visits to evaluate execution quality and identify opportunities for imp
rovement. Collaborate closely with Sales, Marketing, Finance, and Operations teams to ensure flawless
execution. Prepare reports, presentations, and execution summaries for
management.
Qu
alifications Bachelor's degree in Marketing, Business Administration, Communications, or a r
elated field. 3+ years of experience in Trade Marketing, Retail Marketing, Visual Merchandising, or a similar role within the consumer electronics, consumer goods, or re
tail industry. Solid experience working directly with major retail accounts and understanding retail operations and in-s
tore execution. Experience coordinating agencies, vendors, and mark
eting suppliers. Experience managing purchase orders, invoices, and vendor p
ayment processes. Experience developing and delivering retail
training programs. Advanced English (spoken and wri
tten) is mandatory. Advanced Microsoft Office skills, especially E
xcel and PowerPo
int. Preferred Skills Strong knowledge of retail execution and visual merchan
dising best practices. Excellent project management and
organizational skills. High attention to detail and
strong follow-up skills. Ability to manage multiple priorities in
a fast-paced environment. Strong communication and stak
eholder management skills. Proactive, hand
s-on, and results-oriented.

📌 Trade Marketing Specialist (Xico)
🏢 Anker Innovations
📍 Xico