Key Responsibilities

Marketing Analytics & Data Quality

- Own marketing data collection, validation, and reporting.
- Analyze and troubleshoot marketing data discrepancies across platforms, data feeds, and reporting systems.
- Conduct User Acceptance Testing (UAT) for new Mar Tech implementations, enhancements, and vendor integrations.
- Investigate data quality issues, identify root causes, and partner with engineering teams to resolve tracking and reporting gaps.
- Pull, analyze, and interpret marketing performance data using Adobe Analytics, Google Analytics, and enterprise reporting platforms.
- Develop actionable insights that improve campaign performance, customer engagement, and measurement accuracy.
- Create documentation and testing plans to support ongoing platform enhancements.

Marketing Technology & Integrations

- Partner with Product, Engineering, Analytics, and Media teams to implement scalable marketing technology solutions.
- Understand the end-to-end lifecycle of marketing data, including: Data collection, Identity resolution, Consent management, Audience creation, Activation, Attribution, Measurement, Reporting
- Support integrations across platforms such as: Meta Router, Live Ramp, Branch, Singular, CDPs and audience activation platforms
- Validate data flows, APIs, event streams, and platform configurations to ensure accurate data capture and activation.

Audience Strategy & Activation

- Support audience segmentation and activation efforts across paid media, CRM, personalization, and customer engagement channels.
- Understand audience creation methodologies, identity resolution, and customer matching strategies.
- Validate audience eligibility, activation logic, and downstream platform delivery.
- Collaborate with Media and CRM teams to ensure audience performance is measurable and optimized.




- Assist in developing audience measurement and attribution frameworks.

Privacy, Compliance & Data Governance

- Support compliance initiatives related to consumer privacy regulations, including: CCPA / CPRA, GDPR, Emerging privacy regulations
- Support consent management solutions, including One Trust.
- Understand consent signals, cookie governance, consumer data deletion processes, and privacy-related system configurations.
- Partner with Legal, Privacy, Security, and Engineering teams to ensure marketing technologies remain compliant.

Vendor & Stakeholder Management

- Serve as a liaison between business stakeholders and technology partners.
- Build and maintain strong relationships with Mar Tech vendors, implementation partners, and platform providers.
- Translate business requirements into technical specifications and actionable workstreams.
- Communicate complex technical concepts clearly to both technical and non-technical audiences.

Required Qualifications

- Bachelor's degree in Marketing, Analytics, Information Systems, Computer Science, Business, or a related field.
- 5+ years of experience in Marketing Technology, Digital Analytics, Marketing Analytics, Marketing Operations, or related disciplines.
- Advanced SQL proficiency required, including the ability to independently query, analyze, validate, and troubleshoot complex datasets.
- Experience with cloud data platforms such as Snowflake, Big Query, or Databricks.
- Hands-on experience with Adobe Analytics and/or Google Analytics.




- Proven experience troubleshooting marketing data feeds, integrations, reporting discrepancies, and data quality issues.
- Experience performing UAT, implementation validation, and production readiness testing.
- Strong understanding of the end-to-end Mar Tech ecosystem and customer data lifecycle.
- Experience supporting audience creation, segmentation, and activation strategies.
- Familiarity with attribution methodologies, identity resolution, and marketing measurement frameworks.
- Working knowledge of privacy regulations and consent management practices, including CCPA/CPRA, GDPR, and One Trust.
- Experience managing vendor relationships and coordinating cross-functional initiatives.
- Strong analytical thinking, problem-solving, and communication skills.
- Ability to work independently, manage competing priorities, and thrive in a fast-paced environment.

Preferred Qualifications

- Experience leveraging AI technologies to improve testing, troubleshooting, documentation, reporting, or process automation.
- Understanding of paid media ecosystems, attribution platforms, and online/offline measurement strategies.
- Experience working in Agile environments and collaborating with Product and Engineering teams.

Success Profile

The idóneo candidate:

- Is highly analytical and naturally curious.
- Has a passion for marketing technology, data, and measurement.
- Takes ownership and operates with minimal supervision.
- Can quickly diagnose and resolve complex data and integration issues.
- Understands both the business and technical sides of marketing technology.
- Builds trusted relationships across stakeholders, vendors, and technical teams.
- Thrives in ambiguity and adapts quickly to changing priorities.
- Embraces emerging technologies, including AI, to improve efficiency and effectiveness.

📌 Sr Specialist, Marketing Technology (México)
🏢 Petco
📍 México