Brand Manager Jr.

Responsible for developing and executing the brand strategy for IBEROGAST, aligned with SBU and HQ guidelines, in order to achieve defined business and marketing KPIs. Leads integrated marketing initiatives across mass media, digital, omnichannel, and point-of-sale environments, while collaborating with cross-functional internal and external stakeholders to ensure strong brand performance, customer experience, and market growth.
Key Responsibilities
Develop and execute brand strategies aligned with SBU / HQ priorities to achieve defined KPIs, including NS, FVE, FCA, SO & SI, DOH, and Market Share.
Build short-, medium-, and long-term marketing plans according to MKT 4.0 principles.
Lead media deployment across Mass Media and Digital channels, including:
Data analytics
Content development
Social media
Search Engine Optimization (SEO)
Product / UX design
eCommerce
Point of Sale (POS)
Build eCommerce and key brand assets that can be adapted according to market trends while ensuring a consistent customer experience.
Lead and collaborate with multifunctional teams in:




Campaign deployment
Research and analysis
Promotion
Public Relations
Media
Advertising
Assess campaign and brand success against plan, including P&I; and P&L; performance.
Collaborate with Consumer Goods and Medical teams, including KAMs, top retailers, medical associations, key opinion leaders, sales force teams, and trade marketing teams.
Support Field Force activities for OTC and OTX in alignment with the Sales Manager through the development of dedicated materials.
Present brand plans and sales updates during cycle meetings, including projects, materials, and positioning strategies aligned with marketing objectives.
Maintain close liaison with field force teams to support technical and operational needs.
Develop and maintain international relationships with HQ and colleagues from other countries to align on product strategies and tactics.
Leverage manager feedback to strengthen alignmen

📌 Brand Manager Jr. (Ciudad de México)
🏢 Bayer
📍 Ciudad de México