Senior Brand Manager – Oncology Launch
Location: Mexico City, Mexico

Shape the Launch of a New Oncology PortfolioSun Pharma is preparing to launch a new Brand Generics Oncology Business Unit in Mexico and is seeking a strategic, analytical and execution-driven marketing professional to lead the launch and positioning of its oncology brands.

This role will be responsible for transforming scientific evidence, market insights and customer needs into differentiated brand strategies that support successful product introduction and sustainable growth.

The position will work closely with Medical Affairs, Market Access, Sales, Regulatory Affairs and general teams to ensure integrated and high-quality launch execution.

Key Responsibilities
Develop and execute the brand strategy for the assigned oncology portfolio.
Lead end-to-end launch planning, including pre-launch, launch and post-launch activities.
Build differentiated brand positioning, value propositions and key strategic messages.
Conduct market analysis, competitive intelligence and customer insight generation.




Develop customer segmentation, targeting and engagement strategies.
Create integrated omnichannel marketing plans for healthcare professionals and relevant stakeholders.
Develop promotional materials, scientific communication tools and field-force resources.
Partner with Medical Affairs to ensure scientific accuracy and strategic alignment.
Collaborate with Market Access to integrate payer and institutional requirements into brand planning.
Lead congress, advisory board, KOL engagement and medical education strategies in collaboration with the appropriate functions.
Develop demand forecasts, marketing budgets and performance projections.
Monitor brand performance, market evolution and launch KPIs.
Identify risks, opportunities and corrective actions throughout the product lifecycle.
Coordinate with regional and global marketing teams to adapt global strategies to the Mexican market.
Ensure all activities co

📌 Senior Brand Manager – Oncology Launch (Ciudad de México)
🏢 SUN PHARMA
📍 Ciudad de México