06 ago
|
Jobgether
|
México
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Email Marketing Manager based in Mexico.
This is a high-impact opportunity for an Email Marketing Manager to shape customer relationships and drive long-term growth for a fast-growing consumer brand.
You will own lifecycle marketing strategies across email, SMS, subscriptions, and customer retention initiatives.
The role combines strategic thinking, creative storytelling, and data-driven optimization to improve engagement and customer lifetime value.
You will build personalized customer journeys that transform first-time buyers into loyal advocates.
Working closely with growth, creative, product, and customer experience teams, you will influence every stage of the customer lifecycle.
This role offers the opportunity to create scalable marketing systems in a dynamic, mission-driven environment focused on customer impact.
Accountabilities:
The Email Marketing Manager will be responsible for developing and scaling lifecycle marketing programs that improve retention, increase customer engagement, and maximize revenue opportunities across multiple channels.
- Own the email and SMS marketing strategy, including campaign calendars, automated flows, and lifecycle communications.
- Build, optimize, and maintain customer journeys across key lifecycle stages, including welcome, browse abandonment, cart abandonment, post-purchase, cross-sell, upsell, subscription, winback, and re-engagement flows.
- Manage SMS campaigns and automations while continuously improving customer engagement and conversion performance.
- Develop retention strategies focused on increasing repeat purchases, subscription adoption, customer lifetime value, and overall loyalty.
- Create advanced customer segmentation and personalization strategies based on customer behavior, lifecycle stages, and engagement patterns.
- Collaborate with creative teams to develop compelling ema
📌 Email Marketing Manager (México)
🏢 Jobgether
📍 México