Consumer Engagement Manager

Location: Mexico City, Mexico

Make History With Us

At PMI, we are transforming our business to deliver a smoke-free future. This transformation creates extraordinary opportunities for talented individuals who want to challenge the status quo, make an impact, and help shape the future of our brands.

As a Consumer Engagement Manager, you will lead the execution of consumer engagement strategies that connect our brands with Legal Age Nicotine Users (LANU). You will be responsible for leading a team of Consumer Engagement Supervisors, driving impactful activations, managing strategic partnerships, and delivering memorable brand experiences that strengthen consumer loyalty and accelerate the adoption of smoke-free alternatives.

Your Day-to-Day

Lead and Develop High-Performing Teams
- Lead, coach, and develop a team of 4-6 Consumer Engagement Supervisors.
- Foster a data-driven, collaborative, and feedback-oriented culture.
- Drive team capability building, performance management, and talent development.
- Ensure full alignment with company processes,



compliance requirements, and operational excellence standards.

Drive Consumer Engagement Strategy and Execution
- Develop and deploy engagement strategies based on consumer behavior, commercial opportunities, and market dynamics.
- Optimize activation plans by city, venue, timing, and consumer profile to maximize impact and resource allocation.
- Continuously evaluate engagement effectiveness and identify opportunities to improve consumer experiences.

Lead Brand Activations and Consumer Experiences
- Plan and execute impactful consumer engagement initiatives, including:
- Brand activations
- Sponsorships
- On-trade events
- Key seasonal moments
- Brand anniversaries
- Experiential marketing initiatives
- Ensure strong execution quality across all consumer touchpoints.
- Personally attend at least 30% of activations and ensure the team attends a minimum of 60% of all activations.

Build Str

📌 Consumer Engagement Manager (Ciudad de México)
🏢 Philip Morris International
📍 Ciudad de México