Job Description Summary:

The Manager of Technical Consumer Data Research (TCDR) reports to the Senior Director, TCDR, LATAM and leads consumer research for Latin America Operating Unit (LATAM OU) and Stills Beverage Categories, delivering front‑end, consumer‑centric insights to drive a prioritized innovation pipeline across, Product, Packaging and Equipment for right‑first‑time, high‑impact outcomes. Organizationally, the TCDR function sits within the Innovation, Technology & Strategy team, ensuring strong integration of consumer insights into broader innovation and strategic decision-making processes.

This role serves as a critical business partner shaping strategic, end-to-end consumer centric innovation learning plans and comprehensive research for the OU and stills beverage categories whilst collaborating closely with Marketing, Human Insights, Integral Development & Innovation teams, within the innovation centers to deliver present-forward and future-back research strategies,



that drive exceptional consumer experiences in alignment with consumer trends and our business strategies whilst delivering business growth.

Function and Category Related Activities / Key Responsibilities
- TCDR lead for the LATAM OU and Stills Beverage Categories, managing end-to-end delivery of research projects and initiatives. Ensure effective stakeholder engagement, alignment, and adherence to established governance, while supporting the adoption of best practices across markets and categories.
- Act as a strategic partner to the business by contributing to the innovation pipeline for the OU and Stills Beverage Categories. Collaborate with cross-functional teams (SRA, HI, Marketing, GDI, ITS, Strategy) to incorporate a consumer-first mindset and support insight-led decision-making.
- Lead key innovation research initiatives, partnering with stakeholders to deliver high-quality, consumer-centric research. Ensure strong execution of TCDR projects with a “right-first time” approach and

📌 Manager, Stills, Technical Consumer Data Research (Ciudad de México)
🏢 Coca Cola
📍 Ciudad de México