This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Ads Specialist (Meta / TikTok Shop / E-Commerce) based in Mexico.

As a Paid Ads Specialist, you will take ownership of the paid acquisition engine for a fast-growing e-commerce brand, driving customer growth through strategic advertising, creative testing, and conversion optimization. You will manage high-impact campaigns across Meta and TikTok Shop while building systems to improve performance, scalability, and profitability. Working closely with leadership, you will have full ownership of campaign strategy, experimentation, and performance outcomes. This role combines paid media expertise, analytics, CRO, and e-commerce operations in a hands-on environment where your decisions directly influence business growth. If you are a data-driven growth marketer who enjoys building, testing, and optimizing from end to end, this opportunity offers significant ownership and impact.

Accountabilities
- Manage, optimize,



and scale paid advertising campaigns across Meta and TikTok Shop, including budgets, bids, audiences, placements, and campaign structures.
- Own key performance metrics such as ROAS, CPA, spend efficiency, conversion rate, and revenue growth through continuous optimization.
- Develop and execute TikTok Shop strategies, including creator partnerships, content testing, and advertising initiatives to increase sales and brand visibility.
- Build and manage structured creative testing programs by developing new concepts, analyzing performance, and scaling winning ad formats and messaging.
- Collaborate with leadership on creative direction, promotional strategies, offers, and customer acquisition initiatives.
- Create and optimize landing pages and Shopify experiences through A/B testing, conversion rate optimization, and improvements to product pages, bundles, offers, and checkout flows.
- Manage analytics, attribution, and trackin

📌 Paid Ads Specialist (México)
🏢 Jobgether
📍 México