Location:Mexico City, MXCreate, build and manage high-quality website experiences across the region and, for US (CoE), lead the creation and management of global templates, workflows, and processes to ensure consistency, scalability, and performance.Key objectives include:• Review briefs and provided content to build and publish user-friendly web pages using approved templates, ensuring clarity, structure, and performance• Analyse and execute website requests, managing deployment timelines and coordinating across teams to deliver on time and to spec• Apply SEO, metadata, tagging, UX best practices, and personalisation to improve reach, engagement, and conversion• Work with stakeholders across Brand and Marketing (content) and Group Comms (platform) to align content structure, timing, and publishing plans• Use dashboards and A/B testing tools to monitor website performance and recommend optimisation actions• Use data and insights, UX principles, automation, and AI tools to improve website management and enhance customer engagement across journeys• Understand customer segmentation on the website to align page structure, content, and targeting with campaign goals• Ensure content complies with publishing standards, brand guidelines, accessibility, and legal/compliance requirements• Maintain documentation and contribute to team knowledge sharing on CMS capabilities, publishing workflows, and issue resolution• (CoE) Develop and maintain global templates, components, and publishing standards for layout, navigation, and accessibility• (CoE) Support website managers in other hubs on complex builds and CMS capabilities, and lead knowledge sharing and onboarding• (CoE) Align with Group Comms, GDTO,



and Marketing Strategy on shared workflows and platform roadmap decisionsMain Tasks• Review briefs and provided content to build and publish user-friendly web pages using approved templates, ensuring clarity, structure, and performance• Analyse and execute website requests, managing deployment timelines and coordinating across teams to deliver on time and to spec• Understand customer segmentation on the website to align page structure, content, and targeting with campaign goals• Apply SEO, metadata, tagging, UX best practices, and personalisation to improve reach, engagement, and conversion• Use data and insights, UX principles, automation, and AI tools to improve website management and enhance customer engagement across journeys• Monitor website performance and recommend improvements based on data and behavioural insights• Work with stakeholders across Brand and Marketing (content) and Group Comms (platform) to align content structure, timing, and publishing plans• Ensure content complies with publishing standards, brand guidelines, accessibility, and legal/compliance requirements• Maintain documentation and contribute to team knowledge sharing on CMS capabilities, publishing workflows, and issue resolution• (CoE) Create and document global templates, reusable components, publishing standards, and processes to ensure consistency and efficiency across markets• (CoE) Provide day-to-day guidance to regional website managers on CMS usage, complex builds, and template application, support onboarding and training• (CoE) Work with Marketing, Group Comms,



and IT to develop website platform capabilities and optimise publishing workflowsJob requirements• Bachelor's degree (or equivalent) in marketing, communications, digital media, or a related field• 5+ years of experience in website content production, publishing workflows, and CMS usage in a B2B environment• Strong hands-on experience building campaign, product, and event pages using reusable templates and structured components• Proven ability to manage website requests and timelines, working across teams to deliver high-quality web content on schedule• Solid understanding of user experience, web design principles, and mobile-first best practices• Skilled in applying SEO, metadata, tagging, and personalisation strategies to enhance visibility and engagement• Experience using data and UX insights to improve website performance.
Familiarity with behavioural science and AI in website optimisation is a plus• Comfortable reviewing briefs and translating content into structured, user-friendly web layouts• Strong attention to detail, quality control, and adherence to publishing, branding, and accessibility standards• Clear communicator and effective collaborator, working with Marketing, Group Comms, and IT to align on planning and publishing• Self-motivated, able to work independently, and collaborate effectively in a cross-functional environment• Willingness to learn and adopt new technologies and capabilities related to digital experience and publishing• (CoE only) Experience creating and maintaining integral templates, publishing standards, and documentation for CMS platforms• (CoE only) Comfortable guiding and supporting other regional website managers on CMS enablement, onboarding, and issue resolution

📌 Website Marketing Manager (Xico)
🏢 Swiss Re
📍 Xico