**Creative Strategist - UK E-Commerce Brand****Location**: Remote**Working Hours**: Monday to Friday, 9:00 AM 5:00 PM UK GMT (minimum 4 hours overlap)**Contract Type**: Independent contractor**Language**: English only**About Purolabs**Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.We create clean, science-backed supplements that actually work - no fillers, no nasties, just real results.Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.
**The Role**We're looking for a Creative Strategist who lives and breathes performance marketing and creative.You're equal parts strategic thinker and compelling copywriter - someone who owns the creative vision behind our paid social campaigns while writing the scripts, briefs, and copy that bring them to life.This isn't just about pretty ads - it's about understanding customer pain points, crafting messages that resonate, and driving real growth through performance-focused creative that converts.You should be the kind of person who obsesses over hook rates, studies competitor ads for fun, and gets genuinely excited when you crack a winning angle.
**What You'll Be Doing**- Strategy & Planning_- Develop end-to-end creative strategies aligned with customer acquisition targets- Conduct competitor analysis and trend research to keep our creative cutting-edge- Map out creative testing roadmaps and campaign calendars- Copywriting & Content Creation_- Write compelling direct-response copy, UGC scripts, and ad copy for Meta and TikTok- Craft hooks, CTAs,



and messaging that convert browsers into buyers- Translate complex supplement science into clear, benefit-driven messaging- Production & Collaboration_- Create detailed creative briefs for designers and video editors- Collaborate with our graphic designers and marketing team- Manage the creative production pipeline from ideation to launch- Performance & Optimisation_- Analyse creative performance metrics including CTR, CPA, hook rate, conversion rate, and ROAS- Implement A/B testing and rapid iteration based on data insights- Present weekly performance reports with actionable recommendations**What We're Looking For**- Essential Experience_- 2+ years of proven experience in creative strategy and copywriting for DTC brands- Strong portfolio demonstrating successful paid social campaigns with measurable results- Significant experience writing scripts for UGC creators, Meta ads, and TikTok ads- Deep understanding of marketing psychology, emotional triggers, and conversion copywriting- Data-driven mindset with ability to turn metrics into actionable creative insights- Exceptional communication skills and obsessive attention to detail- Technical Requirements_- Expert-level copywriting for performance marketing- Proficiency with Meta Ads Manager and TikTok Ads Manager- Available during UK working hours (9am-5pm GMT)



with minimum 4-hour overlap daily- Bonus Points_- Experience with competitor research tools (Motion, Foreplay, MagicBrief)- Background in health, wellness, or supplements industry- Understanding of ASA regulations and health claims compliance- Experience directing on-camera talent or creators- Your Personality_- You live and breathe performance marketing - genuinely obsessed with what makes ads work- Passionate about creative strategy and social trends- Excellent communicator who values clarity and over-communication- Solutions-oriented with high emotional intelligence- Naturally detail-oriented and triple-checks everything- Collaborative, adaptable, and thrives in fast-paced environments**Why Join Us**- Fully remote with flexibility during UK hours- Competitive salary and paid time off (including UK bank holidays)- Real ownership over creative strategy and direction- Training opportunities and quarterly growth reviews- Work on campaigns that genuinely improve people's wellbeing- Join a fast-growing brand with proven product-market fit and loyal customers**How to Apply**- Your CV (in English) highlighting your DTC/e-commerce experience- A link to your portfolio or examples of your creative strategy work- A 2-minute video introduction telling us why you're excited about this role and what makes you the right fit- Important Requirements_- This is a remote contractor position (not employment)- Applications welcome from all countries- Must be available during UK working hours (9am-5pm GMT) with a **minimum 4-hour overlap**:- All materials (CV, portfolio, video) must be submitted in **English**:- ** Applications without both a portfolio and video will not be considered

📌 Creative Strategist For Uk E-Commerce Brand (Xico)
🏢 Purolabs
📍 Xico