**About the Role**We are seeking a highly skilled and experienced **Senior Social Media Specialist** to lead our digital marketing efforts, including social media strategy and paid advertising campaigns.This role focuses on managing and optimizing performance across **TikTok, Facebook, and Instagram**, with a strong emphasis on media buying and lead generation.
**- Key Responsibilities****1.Social Media Strategy & Management**- Develop and execute social media strategies across **TikTok, Facebook, and Instagram**.
- Manage and grow brand presence, engagement, and visibility across all platforms.
- Plan, create, and schedule engaging content aligned with brand goals.
- Monitor trends, algorithm changes, and audience behavior to optimize performance.
**2.Paid Social Media Advertising (Media Buying)**- Plan, launch, and manage paid ad campaigns on **TikTok Ads Manager, Meta Ads Manager (Facebook & Instagram)**.
- Build and optimize audiences including retargeting and lookalike audiences.
- Manage advertising budgets to maximize ROI and lead generation.
- Test creatives, ad copy, formats, and placements to improve performance.
- Continuously optimize campaigns based on data and performance metrics.
**3.Performance Tracking & Reporting**- Track KPIs such as reach, engagement, conversions, leads, and cost per acquisition.
- Analyze campaign performance and provide actionable insights.




- Prepare regular reports with recommendations for improvement and scaling.
**4.Content Collaboration & Branding**- Work with creative teams to develop high-performing visual and video content.
- Ensure consistent branding across all platforms.
- Contribute ideas for campaigns, promotions, and viral content strategies.
**5.Community Engagement**- Respond to comments, messages, and inquiries across platforms.
- Build and maintain strong audience relationships and engagement.
- Manage online reputation and brand presence.
**Requirements**:- Proven experience in social media management and paid advertising.
- Strong expertise in **TikTok, Facebook, and Instagram advertising platforms**.
- Hands-on experience with **Meta Ads Manager and TikTok Ads Manager**.
- Strong understanding of audience targeting, funnels, and lead generation.
- Ability to analyze data and optimize campaigns for performance.
- Excellent communication and creative thinking skills.
- Strong organizational and time management abilities.
- Ability to work in a fast-paced, results-driven environment.
**Preferred Qualifications**- Experience in legal, personal injury, or service-based industries.
- Knowledge of video marketing and short-form content strategy.
- Experience managing high-budget ad campaigns.
- Familiarity with analytics tools such as Meta Business Suite and TikTok Analytics.

📌 Senior Social Media Specialist (Tijuana)
🏢 Legal Management Group
📍 Tijuana