Education and experience • Bachelor ́s degree in Mathematics, Economics, Marketing, Industrial Engineering, or a related field • 3 years of experience in analytics within advertising, management consulting, marketing or digital consulting. • Experience in agency media planning and execution is helpful but not required Required skills • Knowledge of marketing analytics and data including attribution modeling, marketing mix modeling, cookieless technology, first party and third party data, brand lift studies, aggregated data and user level data. • Strong analytical and critical thinking skills. Ability to identify and clarify strategic and operational issues related to data and analytics and drive those issues to resolution. • Understanding of audience based marketing and data driven advertising. Technical knowledge • Experience managing brand lift studies from survey design through data collection and analysis. • Experience using Datorama or other business intelligence tools.



Comfort with media platforms and web analytics platforms including Adobe Analytics, Facebook Ads Manager, search platforms and programmatic DSPs. • Advanced Excel skills including VLOOKUP, classification tables and pivot tables. Working knowledge of Python preferred. Responsibilities •Analyze client business needs, marketing performance, and competitive landscape. •Develop and measure cross-channel campaigns using KPIs, A/B testing, and audience segmentation. •Create and present media performance reports and actionable insights to clients. •Manage projects, optimize workflows, and ensure timely, high-quality deliverables. •Collaborate with cross-functional teams on media planning, budget alignment, and process improvements. •Stay current with industry trends and apply insights to optimize marketing strategies

📌 Senior Business Analytics (Xico)
🏢 Omnicom Media
📍 Xico