*summary*:responsible for designing and optimizing the use of salesforce data cloud to enable real-time, data-driven marketing experiences.ensures unified, compliant, and actionable data fuels e360 use cases, flows and insights.
*about the role*:*#li-hybrid*location*: mexico cityresponsible for designing and optimizing the use of salesforce data cloud to enable real-time, data-driven marketing experiences.ensures unified, compliant, and actionable data fuels e360 use cases, flows and insights.
*key responsibilities*:- define data needs and use cases for marketing automation- configure data streams, insights, and personalization enablers- ensure data governance, consent, and compliance- support platform enablement through demonstrations and hands-on sessions- identify the data needs and conduct data mapping to support use cases that have already been defined by the experience architect- support ongoing platform optimization and enhancements*essential requirements*:- 7-10+ years in data architecture or salesforce ecosystem roles- strong expertise in salesforce data cloud and identity resolution- familiarity with marketing cloud and audience segments- skilled in apis, data modeling,



and etl processes- knowledge of general data protection regulation (gdpr), hipaa, and data governance practices- salesforce certifications (e.g., data cloud consultant) a plus*collaboration & soft skills*:- systems thinker who links data architecture to marketing goals- communicates technical ideas clearly to business stakeholders- problem-solver with strong troubleshooting abilities- collaborative and agile team contributor- detail-oriented with a focus on scalable solutions*commitment to inclusion*novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.divisionusbusiness unitinnovative medicineslocationmexicositeinsurgentescompany / legal entitymx06 (fcrs = mx006) novartis farmacéutica s.a. de c.v.alternative location 1dublin (nocc), irelandalternative location 2hyderabad (office), indiafunctional areamarketingjob typefull timeemployment typeregularshift workno*accessibility and accommodation*:novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

📌 Data cloud platform expert (marketing) (Xico)
🏢 Novartis
📍 Xico