Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a integral scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description
Marketing Operations Specialist
Location: Mexico City
Modality: Hybrid
You will report to: Global Marketing Manager
TheMarketing Operations Specialist owns the daily execution and stability of opportunity routing and operational processes supporting Pre‑Pipeline and distributor-led opportunity flows. You will implement routing changes, Service level agreement monitoring, exception handling, and record reprocessing with global governance.
You will lead and improve the systems and workflows behind Early Stage Opportunities (ESOs) , ensuring accurate routing, proper ownership understanding, and seamless opportunity progression across systems.
Main Responsibilities
Routing Execution & Operational Stability
Implement and maintain LeanData routing for opportunities with care for global standards
Manage LeanData logic (matching, routing, ownership understanding)
Implement routing updates, manage exceptions and re-routing,



and ensure Service level agreement behavior functions as intended
Monitor routing health, investigate failures, and coordinate resolution with your team and LeanData support
Opportunity & Workflow Management
Support Salesforce opportunity workflows
Ensure ESO (Early Stage Opportunities) creation and progression flows correctly
Maintain data quality and system governance across opportunity processes
Support attribution and reporting (e.g., Full Circle)
Operational Work (Hands-on)
Perform record reprocessing and operational remediation for stuck or failed records
Maintain runbooks for recurring issues and standard operating procedures for routing operations
Test & Release Support
Support testing/UAT for routing-related changes and validate outcomes post-deployment
Document routing behavior changes and communicate impact to regional SMEs and partners
Team member Support
Be the first operational contact for routing issues and questions
Partner with regional SMEs to understand recurring friction points and improve operational clarity
Success Measures (Examples)
Reduced routing defects and faster time-to-resolution
Lower backlog of reprocessing / stuck records
Service level agreement behavior and fewer escalations from regions
Data quality and accurate opportunity routing




Predictable and scalable process execution
Qualifications
Must-Have Profile
S alesforce hands-on experience (opportunities, workflows, data management)
L eanData experience (required)
Experience working with opportunity processes (not only lead management)
Experience with Full Circle or attribution tools
Background in RevOps, Sales Ops, or GTM systems
Ideal Profile & Role Expectations
Operate as a hands-on Individual Contributor , with ownership of systems
Complex routing and workflow issues and implement sustainable fixes
Capability to translate our needs into system logic and automation
Comfortable working in with global your team
Focus on process standardization, scalability, and continuous improvement
Benefits:
Once your recruiter contact you, you will let you know about the benefits that we have , such as: medical major medical insurance, food vouchers and others.
At Rockwell Automation, we believe that a diverse and inclusive workforce is important to our success. We are committed to creating an environment where everyone feels valued to contribute their unique perspectives and skills. We are dedicated to promoting a culture of inclusion where all employees have equal opportunities to grow. We promote, collaboration, and mutual respect. We also provide ongoing development opportunities to help our employees grow and succeed
Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

📌 Marketing Operations Specialist (Ciudad de México)
🏢 Rockwell Automation
📍 Ciudad de México