Responsible for executing and coordinating 360° marketing campaigns across digital, retail, PR, and events, ensuring consistent brand alignment and on-time delivery. Acts as a key link between internal teams and external agencies, supports retail activations and product launches, and manages campaign timelines and assets. Tracks performance delivers post-campaign insights and proactively identifies opportunities to improve impact and efficiency.
- Coordinate and execute integrated 360° marketing campaigns, ensuring timely and accurate implementation across all channels (digital, OOH, retail, PR, and events).
- Work with internal teams, retailers and external agencies (production, digital, PR, design), ensuring alignment, follow-up, and delivery excellence.
- Oversee the implementation of point-of-sale (POS) materials, ensuring consistency with brand guidelines across all retail partners and locations.
- Collaborate closely with retailers and commercial teams to support digital campaigns, in-store activations, product launches, and seasonal initiatives.




- Coordinate PR and influencer marketing efforts, including partnerships, seeding, content creation and brand experiences.
- Support the planning and execution of events and brand activations, ensuring seamless operations and excellent brand representation.
- Partner with design teams and agencies to manage creative development processes, including briefing, feedback, and approvals.
- Monitor campaign execution and ensure continuous follow-up on timelines, deliverables, and performance.
- Develop and deliver post-campaign reports, analyzing KPIs and providing actionable insights.
- Maintain and manage marketing calendars, timelines, and project tracking tools.
- Assist budget coordination, control and efficiency of its spending.
- Ensure all initiatives are aligned with integral brand standards and local market needs.
- Proactively identify opportunities to enhance campaign impact, optimize processes, and improve cross-

📌 Junior Marketing Coordinator (Ciudad de México)
🏢 Movado Group
📍 Ciudad de México