- Format: Part-time or full-time
- Location: Mexico City. Remote day-to-day, with in-person studio visits in CDMX 2-3 times a month
- Language: Native or fluent Spanish required. Professional English for internal communication

--What's Fitune Fitune is the intelligent operating system for fitness and wellness studios.

Studios across Latin America run their business on complicated software or manual processes. We built Fitune so that running and growing a studio is easier and more profitable: a conversion-optimised website and app, booking, in-person classes, events, courses and 1-on-1s, automated payments and subscriptions, client and business management, and more.

Fitune launched in 2021 and now serves hundreds of studios processing more than a quarter of a million bookings a month, with a 30-person team across Mexico, Colombia, Chile and Brazil. We aim to grow past 3,000 studios in 2027.

Our product in action

- Example studio website: https://www.myfitune.io/playhardgym
- On-demand demo: https://www.fitune.io/watch-demo
- Our website: www.fitune.io

--The role We are looking for the on-camera face of Fitune in Latin America: a senior creator who is active in the fitness world, genuinely energetic, and happiest when they are in a studio talking to the people who run it.

This person owns the relationship between Fitune and the community around it — studio owners, coaches, and the people who train in those studios. They visit to studios, interview owners, film sessions and events, create challenges and activations, and turn all of it into content that studio owners want to watch and share.

It is a hands-on role. You concept it, you present it, you film it, you edit it, you publish it, and you answer the comments.

In short: you help turn Fitune into the most valuable brand for fitness studio owners in LATAM.

--What you'll do: On-ground execution and community building

Visit to top studios to interview owners, cover live training sessions and events, and capture testimonials. Create challenges and activations that bring studios and their communities into the Fitune orbit. Build real relationships with partner studios, coaches, and end users — the kind where people text you before they text support.

--Premium video production

Own video end to end, from concept to published cut. Short-form and long-form, both edited to a standard that matches a premium brand. You are comfortable being the only person on set.

--Product representation

Star in and produce product videos that translate technical features into content people actually finish watching. You make software feel useful and human.

--Be the face of Fitune Academy

You are the image of Fitune Academy, our educational platform for fitness and wellness studios. You present the courses,



tutorials and masterclasses that teach owners and coaches how to run and grow their business, and over time your face becomes the one people associate with learning at Fitune. That means holding a consistent on-camera identity across every lesson, keeping the material clear and practical rather than promotional, and working with product and marketing to decide what the community needs to learn next.

--Channel and community management

Manage day-to-day publishing across Facebook (including Facebook groups like Pilates coaches groups, etc) , Instagram, TikTok, YouTube and LinkedIn. Own the content calendar, adapt formats per platform, optimise captions and descriptions, monitor performance, and reply to comments and DMs so the community stays responsive.

--Content strategy and growth

Work with marketing, product and sales to turn launches into content, share studio success stories, educate owners on growing their business, test new formats, and improve performance based on what the numbers say.

--AI-accelerated workflow

Use generative AI tools (Claude, Gemini, ChatGPT, plus video and audio automation) to move faster on scripting, brainstorming, social listening and post-production.

--Authenticity safeguard

Know exactly where AI efficiency ends and human connection begins. Every final script, cut and comment reply should feel organic and specific to the culture of the fitness community it is speaking to.

--Types of content you'll create

Short-form social content

- https://www.instagram.com/p/DVObFk-Ebut/
- https://www.instagram.com/p/DU500q7DlVb/
- https://www.instagram.com/p/DS3CieVDkSa/

Long-form interviews with studio owners

- https://www.youtube.com/watch?v=XP8gSAU8Ndk
- https://www.youtube.com/watch?v=hJEQtnxjU9k

Educational, tutorial and webinar content

- https://www.youtube.com/watch?v=XnsxSHQefvk

Plus Fitune Academy videos, product feature highlights, event coverage, community challenges and activations. --

Who you are

- You are active in the fitness or wellness world. You train, you know the vocabulary, you understand what a studio owner's Monday looks like.
- Your energy is the point. You are warm, enthusiastic, and inviting on camera and off it, and people relax around you.
- You love making things. High standards on craft, and you would rather reshoot than publish something you are not proud of.
- You genuinely enjoy people. Meeting them,



interviewing them, remembering their names, building something they want to be part of.
- You are hands-on and autonomous. You pitch your own hooks, run your own days, and do not need a producer to get something shipped.
- You are comfortable in a room with a high-profile studio owner and equally comfortable with the coaches and members on the floor.
- You are curious and constantly generating ideas.

--Skills and experience

Must have

- Proven experience creating video content for social media
- Comfortable presenting on camera as the face of a brand
- Experience with short-form content (Reels, TikTok, Shorts)
- Ability to film and edit your own content end to end, short and long form
- Strong storytelling for digital platforms
- Strong understanding of social media trends and formats
- Exceptional interpersonal skills, with the confidence to network with business owners

Technical skills

- Video editing tools
- Basic design tools (Canva, Figma)
- Camera and lighting basics
- Social media publishing and scheduling tools
- Generative AI tools for scripting, ideation and post-production

Language

- Native or fluent Spanish. Content will be in Spanish
- Professional English for internal communication

Bonus points

- Background working in fitness, wellness or sports
- Experience producing interview-style content
- Experience creating educational or tutorial content
- Experience growing a social media audience from a standing start
- Existing network among studio owners or coaches in Mexico

--What success looks like First 30 days. You have visited your first studios, published your first short-form pieces, and know the product well enough to demo it on camera.

First 90 days. A consistent publishing rhythm across channels, a recognisable on-camera presence, the first long-form interviews live, and a growing set of studio relationships.

First 6 months. Measurable growth in audience and engagement, a repeatable content engine, and a community where studio owners and coaches participate rather than just watch.

--Location and logistics

- Based in Mexico City
- Day-to-day work is remote
- In-person studio visits and interviews in CDMX 2-3 times a month, support in events and other activations, plus occasional travel to other markets

--Hours and format This role can be part-time or full-time depending on the person and their other commitments. Tell us in your application which you are looking for and what your availability looks like.

--How to apply

Think you'd be a great fit for this position at Fitune?

Fill out our job application form here

- Include a link to content you have made and appear in. A reel, a channel, a client project — whatever shows us how you are on camera.

📌 Brand ambassador (video content) & community — Fitune LATAM (Ciudad de México)
🏢 Fitune
📍 Ciudad de México