Job Responsibilities:

- PR Strategy & Brand Reputation

- Build XPENG’s public image in Mexico focusing on EV technology, intelligence, and safety.
- Align communication messages between Mexico subsidiary and HQ.
- Manage long-term reputation programs.

2. Media Relations (Automotive Focus)
- Develop strong relationships with automotive, technology, business, and mainstream media.
- Organize test-drive events, media briefings, interviews, and product technology sessions.
- Coordinate execution with the distributor and agencies.

3. Crisis & Public Opinion Management
- Monitor EV-related public opinion including safety, charging, and autonomous driving.
- Lead local crisis response and collaborate with HQ.

4. Content Management
- Prepare press releases, Q&A;, statements, and technical content.
- Review all communication materials to ensure brand consistency and compliance.
- Event & External Communication Support
- Plan PR events, media days, and technology showcases.
- Manage media coverage and PR KPIs.

5. Marketing Administration




- Coordinate full-cycle administrative logistics for marketing campaigns, offline events and brand activities, including budget application, venue & vendor coordination, and promotional material preparation, to ensure on-schedule and compliant execution.

Job Requirements

- Bachelor's degree or above, major in Communication, Journalism, Marketing or related fields.
- At least 5 years of experience in marketing communication, public relations or media, with an automotive industry background required
- Excellent English writing and communication skills; Portuguese background is preferred
- Familiar with the operation of traditional media and social media, able to keenly capture new media trends
- Excellent team collaboration and cross-departmental communication skills, able to efficiently handle complex tasks in a high-intensity work environment
- Good crisis management experience and emergency response capabilities

📌 Event & Marketing Manager-Mexico (Ciudad de México)
🏢 XPENG
📍 Ciudad de México