Content Marketing Manager (Bilingual)

? Mexico City, Mexico (Remote · Independent Contractor)

About Finhabits

Finhabits is a financial technology company committed to empowering individuals to achieve financial success. Together with our members, we are changing the way everyday consumers interact with personal finance and insurance. Finhabits has achieved significant growth, with ambitious plans ahead.

To continue that growth, we need great talent. At Finhabits, we operate like a technology company—not a traditional financial services company—so we can move quickly, experiment often, and continuously improve how we help people reach their financial goals.

Overview

We're looking for a bilingual Content Marketing Manager who combines exceptional writing skills, strategic thinking, creativity, analytical rigor, and flawless execution. This role leads newsletters, social media, and in-app content while contributing to content strategy and editorial planning across channels. You will manage our Social Media Manager, collaborate closely with our SEO/GEO Manager, and help bring our overall content strategy to life.

The adecuado candidate creates high-quality content, uses data and experimentation to improve performance, and leverages AI to increase both output and quality without sacrificing editorial standards. Success in this role requires someone who naturally takes ownership, pays close attention to detail, follows through on commitments, and proactively identifies opportunities for improvement. You should be equally comfortable writing a newsletter, developing social and video ideas, analyzing performance, improving workflows, and moving projects forward without constant direction.

ResponsibilitiesContent Strategy & Editorial

Help shape and execute the editorial calendar across newsletters, social media, in-app experiences, and supporting content initiatives

Own the execution of publishing workflows, ensuring projects move forward on schedule and with a high level of quality

Write and edit newsletters,



in-app copy, social content, and campaigns in both English and Spanish

Translate complex financial topics into clear, engaging content for bilingual audiences

Maintain consistency in brand voice, tone, messaging, and editorial standards across channels

Newsletters

Own newsletter strategy, production, publishing, and ongoing optimization

Manage audience segmentation, list hygiene, and deliverability best practices

Develop and execute testing strategies for subject lines, CTAs, content structure, and send timing

Analyze newsletter performance and proactively recommend experiments to improve engagement, click-through rates, and conversion

Continuously identify opportunities to improve the newsletter experience for readers

Social Media & In-App Content

Lead social media content strategy and performance through the Social Media Manager

Provide editorial direction, feedback, and prioritization for social content across platforms

Develop content ideas for social, video, and educational initiatives

Write and maintain in-app content, including onboarding flows, banners, tooltips, and contextual messaging

Stay current on platform trends, audience behavior, and emerging content formats

Identify opportunities to improve engagement through new content ideas and distribution approaches

Analytics & Performance

Track and report on KPIs across newsletters, social media, and in-app channels

Translate data into actionable recommendations and clear next steps

Use analytics to continuously improve content quality, distribution, and performance





Monitor content performance and proactively identify opportunities for optimization

AI & Workflow Innovation

Use AI extensively to improve research, writing, editing, repurposing, and workflow efficiency

Collaborate with the SEO/GEO Manager to develop AI-assisted workflows that increase both content quality and production capacity

Stay current with AI tools and best practices relevant to marketing and content

Apply strong editorial judgment while using AI to scale content production responsibly

Qualifications

3–5+ years of experience in content marketing, email marketing, social media, or related roles

Fully bilingual in English and Spanish with exceptional writing and editing skills in both languages

Experience managing newsletters and email campaigns, including segmentation, deliverability, and optimization

Strong analytical skills and comfort working with marketing data and performance reporting

Highly organized with excellent project management and prioritization skills

Hands-on experience using AI tools to improve research, content creation, and workflow efficiency

Experience leading projects and collaborating across multiple teams

Experience managing or mentoring team members is a plus

What Success Looks Like

Takes ownership of projects from idea to execution

Maintains consistently high editorial standards and exceptional attention to detail

Communicates proactively, raising questions, blockers, and recommendations early

Uses data and experimentation to improve content performance over time

Brings new ideas, identifies opportunities, and continuously looks for ways to improve

Balances strategic thinking with hands-on execution

Thrives in a collaborative environment while working independently with minimal supervision

Preferred Tools

Customer.io (or similar email marketing platforms)

Claude

ChatGPT

Gemini

Google Analytics 4

Google Search Console

Mixpanel

Rankscale

YouTube Studio

Meta Business Suite

VidIQ

Adobe Creative Suite

Canva

📌 Marketing Content Manager (Ciudad de México)
🏢 Finhabits
📍 Ciudad de México