Content Marketing Manager (Bilingual)

? Mexico City, Mexico (Remote · Independent Contractor)

About Finhabits

Finhabits is a financial technology company committed to empowering individuals to achieve financial success. Together with our members, we are changing the way everyday consumers interact with personal finance and insurance.

Finhabits has achieved significant growth, with ambitious plans ahead. To continue that growth, we need great talent. At Finhabits, we operate like a technology company—not a traditional financial services company—so we can move quickly, experiment often, and continuously improve how we help people reach their financial goals.

Overview

We're looking for a bilingual Content Marketing Manager who combines exceptional writing skills, strategic thinking, creativity, analytical rigor, and flawless execution.

This role leads newsletters, social media, and in-app content while contributing to content strategy and editorial planning across channels. You will manage our Social Media Manager, collaborate closely with our SEO/GEO Manager, and help bring our overall content strategy to life.

The adecuado candidate creates high-quality content, uses data and experimentation to improve performance, and leverages AI to increase both output and quality without sacrificing editorial standards.

Success in this role requires someone who naturally takes ownership, pays close attention to detail, follows through on commitments, and proactively identifies opportunities for improvement. You should be equally comfortable writing a newsletter, developing social and video ideas, analyzing performance, improving workflows, and moving projects forward without constant direction.

ResponsibilitiesContent Strategy & Editorial

- Help shape and execute the editorial calendar across newsletters, social media, in-app experiences, and supporting content initiatives
- Own the execution of publishing workflows, ensuring projects move forward on schedule and with a high level of quality
- Write and edit newsletters, in-app copy,



social content, and campaigns in both English and Spanish
- Translate complex financial topics into clear, engaging content for bilingual audiences
- Maintain consistency in brand voice, tone, messaging, and editorial standards across channels

Newsletters
- Own newsletter strategy, production, publishing, and ongoing optimization
- Manage audience segmentation, list hygiene, and deliverability best practices
- Develop and execute testing strategies for subject lines, CTAs, content structure, and send timing
- Analyze newsletter performance and proactively recommend experiments to improve engagement, click-through rates, and conversion
- Continuously identify opportunities to improve the newsletter experience for readers

Social Media & In-App Content
- Lead social media content strategy and performance through the Social Media Manager
- Provide editorial direction, feedback, and prioritization for social content across platforms
- Develop content ideas for social, video, and educational initiatives
- Write and maintain in-app content, including onboarding flows, banners, tooltips, and contextual messaging
- Stay current on platform trends, audience behavior, and emerging content formats
- Identify opportunities to improve engagement through new content ideas and distribution approaches

Analytics & Performance
- Track and report on KPIs across newsletters, social media, and in-app channels
- Translate data into actionable recommendations and clear next steps
- Use analytics to continuously improve content quality, distribution, and performance
- Monitor content performance and proactively identify opportunities for optimization





AI & Workflow Innovation
- Use AI extensively to improve research, writing, editing, repurposing, and workflow efficiency
- Collaborate with the SEO/GEO Manager to develop AI-assisted workflows that increase both content quality and production capacity
- Stay current with AI tools and best practices relevant to marketing and content
- Apply strong editorial judgment while using AI to scale content production responsibly

Qualifications
- 3–5+ years of experience in content marketing, email marketing, social media, or related roles
- Fully bilingual in English and Spanish with exceptional writing and editing skills in both languages
- Experience managing newsletters and email campaigns, including segmentation, deliverability, and optimization
- Strong analytical skills and comfort working with marketing data and performance reporting
- Highly organized with excellent project management and prioritization skills
- Hands-on experience using AI tools to improve research, content creation, and workflow efficiency
- Experience leading projects and collaborating across multiple teams
- Experience managing or mentoring team members is a plus

What Success Looks Like
- Takes ownership of projects from idea to execution
- Maintains consistently high editorial standards and exceptional attention to detail
- Communicates proactively, raising questions, blockers, and recommendations early
- Uses data and experimentation to improve content performance over time
- Brings new ideas, identifies opportunities, and continuously looks for ways to improve
- Balances strategic thinking with hands-on execution
- Thrives in a collaborative environment while working independently with minimal supervision

Preferred Tools
- Customer.io (or similar email marketing platforms)
- Claude
- ChatGPT
- Gemini
- Google Analytics 4
- Google Search Console
- Mixpanel
- Rankscale
- YouTube Studio
- Meta Business Suite
- VidIQ
- Adobe Creative Suite
- Canva

📌 Marketing Content Manager (Ciudad de México)
🏢 Finhabits
📍 Ciudad de México