Growth & Performance Marketing Specialist Remote (Latin America-based; CST time zone preferred; English-fluent)

Department: Marketing

Reports to: Director of Marketing

Direct reports: None

Company size: ~65 employees About Tricura: Tricura Insurance Group is a next-generation, tech-enabled insurance and risk management company transforming how healthcare organizations protect, manage, and grow their operations. We're a global, remote-first team headquartered in New York, combining deep insurance expertise with modern technology to build smarter, faster, and more transparent solutions for the healthcare industry. We're a team across North and South America, building products and internal systems that leverage AI, automation, and data to fundamentally improve how our business operates.

If you're excited by combining data, technology, and experimentation to solve complex growth challenges—and want to help build the marketing engine of a fast-growing company—we'd love to meet you.

About the Role: We're looking for a highly analytical Growth & Performance Marketing Specialist to build and optimize the data-driven side of our marketing engine. This is not a brand, creative, content, or social media role. We already have a strong team focused on brand positioning, design, messaging, content, and events.

Your role is to build the systems and campaigns that get that content in front of the right people, at the right time—and determine whether it's actually influencing business outcomes. You'll own performance marketing across channels such as Google and LinkedIn, develop account-based marketing (ABM) campaigns, build reliable marketing attribution and analytics, optimize conversion throughout the funnel, and continuously experiment with new ways to influence revenue. Importantly, our challenge isn't simply generating more leads.

We already have significant opportunity volume across our insurance and technology businesses. A major opportunity for this role is helping us convert existing demand more effectively by reaching known accounts and decision-makers with the right messages throughout their buying journey. This is a highly quantitative individual contributor role.

Success will be measured by campaign efficiency, funnel conversion, account engagement, attribution accuracy, pipeline impact, and marketing's contribution to revenue—not by the volume of content produced. If you naturally gravitate toward dashboards, experiments, conversion rates, attribution, and figuring out why one campaign performs better than another, you'll thrive here.

What You'll Do: 1.

Own Performance

Marketing

Manage and optimize Google Ads and LinkedIn Ads campaigns

Develop targeting, audience segmentation, retargeting, and bidding strategies

Continuously optimize campaigns based on conversion and business performance

Test new audiences, channels, messages, calls to action, and campaign structures

Manage marketing spend with a strong focus on measurable business impact and ROI 2.

Build

Account-Based Marketing Programs

Develop and execute targeted ABM campaigns for high-value accounts and opportunities

Use known buying signals, account data, and decision timelines to determine when and how to engage prospects





Build campaigns that strengthen awareness, trust, and differentiation throughout the buying journey

Develop strategies for reaching multiple decision-makers within target organizations

Partner with Sales, Underwriting, and Marketing to identify high-value accounts and opportunities where marketing can influence conversion 3.

Build Marketing

Analytics & Attribution

Own marketing analytics, dashboards, and KPI reporting

Build reliable attribution between marketing activity, pipeline progression, and revenue

Track campaign performance beyond clicks and impressions to understand presente business impact

Analyze CAC, conversion rates, account engagement, pipeline influence, and campaign ROI

Identify performance trends, bottlenecks, and growth opportunities through data

Give leadership clear visibility into what's working, what's not, and where we should invest more 4.

Improve Funnel

Conversion

Analyze our commercial funnels to identify opportunities for marketing to improve conversion

Design campaigns aimed at moving existing opportunities through the funnel—not simply generating additional leads

Improve landing page conversion rates through continuous experimentation

Execute A/B tests across ads, landing pages, email campaigns, audiences, and calls to action

Develop campaigns around different stages of the buying journey

Partner with commercial teams to understand where and when marketing can most effectively influence buying decisions 5.

Build Marketing

Automation & Infrastructure

Develop and optimize HubSpot workflows, lead scoring, lifecycle stages, and marketing automation

Improve how marketing data flows between campaigns, HubSpot, analytics platforms, and commercial teams

Build scalable processes for campaign tracking and reporting

Leverage AI and automation tools to improve marketing efficiency and execution speed

Continuously improve the infrastructure behind our digital marketing programs 6.

Identify New Growth

Opportunities

Identify new acquisition, engagement, and conversion channels

Monitor search behavior, competitor activity, and audience signals to uncover opportunities

Support paid search and SEO strategy around high-intent keywords

Develop and test hypotheses about new ways marketing can influence revenue

Help determine which marketing channels and strategies Tricura should scale over time Who We're Looking For: 4+ years of experience in Growth Marketing, Performance Marketing, or another highly quantitative B2B marketing role

Strong B2B marketing experience, ideally with complex products or services and longer sales cycles

Advanced hands-on experience with Google Ads

Advanced hands-on experience with LinkedIn Ads

Advanced knowledge of Google Analytics (GA4)

Strong HubSpot experience, including workflows, lifecycle automation, and reporting

Strong understanding of account-based marketing (ABM)





Experience building marketing dashboards, attribution models, and KPI reporting

Strong analytical and quantitative mindset

Excellent Excel or Google Sheets skills

Experience with A/B testing and conversion rate optimization

Strong understanding of CAC, ROAS, funnel conversion, attribution, and campaign economics

Comfortable making decisions based on data rather than intuition

Comfortable independently building and optimizing campaigns rather than primarily coordinating agencies or external partners

Comfortable working in a fast-moving startup environment where experimentation is expected and priorities evolve quickly

Excellent English communication skills

Based in a Latin American country

Located in or able to work consistently within the Central Time Zone (CST/CDT) Strong Plus: Experience in healthcare, healthcare technology, insurance, InsurTech, or B2B SaaS

Experience marketing complex or difficult-to-sell B2B products and services

Experience building sophisticated ABM programs

Experience with SEO and paid search strategy

Experience with Zapier, Make, or n8n

Familiarity with SQL, Looker Studio, or similar analytics tools

Experience using Claude or other AI tools to improve productivity, analysis, and campaign execution

Experience connecting HubSpot with other marketing, analytics, or revenue systems

Experience in a high-growth startup environment Success in This Role: Within your first year, you'll help us:

Build a scalable, measurable growth marketing engine

Improve conversion rates across our commercial funnels

Increase engagement with high-value accounts and decision-makers

Improve marketing-influenced pipeline and revenue

Build reliable attribution between marketing activity and commercial outcomes

Improve campaign efficiency and customer acquisition economics

Establish a sophisticated ABM capability

Identify which channels and campaigns generate the greatest business impact

Give leadership clear data to determine where we should scale marketing investment Your performance will be evaluated through metrics such as:

Marketing Influenced Pipeline

Marketing Sourced Revenue

Customer Acquisition Cost (CAC)

Cost per Qualified Opportunity

Return on Ad Spend (ROAS)

Funnel Conversion Rates

Landing Page Conversion Rate

Account Engagement

Marketing Attribution Accuracy Why Join Tricura: Build Tricura's performance and growth marketing capability from the ground up

Work on marketing initiatives directly connected to revenue and company growth

Experiment with ABM, performance marketing, AI, automation, and analytics

Work alongside strong creative, content, commercial, and technical teams

Join a fast-growing, AI-first company that embraces experimentation and modern technology

Fully remote team across North & South America

Competitive USD compensation

Unlimited PTO How to Apply: Please send your resume in English, along with a brief note explaining why you're interested in the role, directly to: [email protected] Daria Stranadko

Head of People & Talent Development at Tricura Note: If this role shows as "no longer accepting applications" on LinkedIn, we’re still reviewing candidates. You’re very welcome to apply directly via email.

📌 Performance Marketing Specialist (México)
🏢 Tricura Insurance Group
📍 México