Company Overview:
DiDi General Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
Team Overview:
**In this role, you'll be...**
- Based on financial services marketing strategy, lead the execution campaigns for Mexico leveraging tentpole moments - that meet our short and long-term business goals.
- Ensure through-the-funnel marketing cohesion and lead on content strategy; working closely with Product ops, Product, MKTG BUs and Growth Ops teams.
- Develop quantified learnings and strategic playbooks for solving various marketing challenges that can be leveraged.
- Oversee our roster of creative team to ensure effectiveness in their efforts against our business objectives.
- Bring big ideas to the table, and best in class ideas and plans, obtaining buy-in and effectively and efficiently implementing ideas at scale through brand programs and initiatives.
- Use internal data to find relevant insights that transform into effective Brand insights and content.




- Define brand territories to expand audiences and position strategically the products/services in-app.
- Develop content and communications as needed - capture hearts and minds of audiences through a mix of data-driven insight and compelling storytelling.
- Execute marketing campaign activities; provide input into key messaging and creative briefs
- Lead implementation and brand efforts around the rollout of a brand campaigns and activations.
- Develop enablement materials (Toolkits, trainings, guidelines) to scale new developments/learnings and help drive upper and lower funnel conversion.
- Remain fully informed on market trends and marketing key initiatives.
Role Responsibilities:
**In this role, you'll be...**
- Based on financial services marketing strategy, lead the execution campaigns for Mexico leveraging tentpole moments - that meet our short and long-term business goals.
- Ensure through-the-funnel marketing cohesion and lead on content strategy; working closely with Product ops, Product, MKTG BUs and Growth Ops teams.
- Develop quantified learnings and strategic playbooks for solving various marketing challenges that can be leveraged.
- Oversee our roster of creative team to ensure effectiveness in their efforts against our business objectives.
- Bring big ideas to the table, and best in class ideas and plans,



obtaining buy-in and effectively and efficiently implementing ideas at scale through brand programs and initiatives.
- Use internal data to find relevant insights that transform into effective Brand insights and content.
- Define brand territories to expand audiences and position strategically the products/services in-app.
- Develop content and communications as needed - capture hearts and minds of audiences through a mix of data-driven insight and compelling storytelling.
- Execute marketing campaign activities; provide input into key messaging and creative briefs
- Lead implementation and brand efforts around the rollout of a brand campaigns and activations.
- Develop enablement materials (Toolkits, trainings, guidelines) to scale new developments/learnings and help drive upper and lower funnel conversion.
- Remain fully informed on market trends and marketing key initiatives.
Role Qualifications:
We're eager to be in touch because you...
- 6+ years of relevant experience developing marketing campaigns working closely with creative, production, and agencies.
- Strong content creation, storytelling, and communication skills (both written and oral), with a focus on ensuring understanding and buy-in from stakeholders
- Knowledge in brand and sales activation campaigns
- Fast learner; ability to manage competing priorities and operate effectively in a matrixed organization / fast-paced environment
- Understands and analyzes issues; suggests creative solutions
- Understands the “why” and applies critical thinking and strategic reasoning
- Experience in marketing KPIs
- Experience with creative campaigns
EEO Statement:
- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe,

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