**About the Role**:
**Grade Level (for internal use)**: 10
**Job Title**: Demand Generation Manager
**Location**: S&P; Global Mobility
**Department**: Marketing
**Reports to**: Director of Marketing
The Demand Generation Manager is a revenue-centric marketer with proven skills in developing and executing programs that result in pipeline creation and acceleration of the B2B marketing funnel. The right individual thinks beyond leads, focusing on pipeline creation and progression through marketing programs that drive awareness and consideration among our buyers. In this role, you must strike the right balance of strategy and execution, with a relentless drive to constantly test and improve.
**Responsibilities**:
Grow new leads by converting site traffic through calls-to-action, landing pages, lead generation content, and remarketing
Develop account-based marketing programs for large scale accounts to accelerate the enterprise sales cycle
Work with sales to develop messaging, positioning, and outreach tactics that engage prospects in new ways
Work closely with the SDR team to ensure quality lead delivery, proper follow-up, and incorporate feedback into marketing programs
Work with product marketing to create personas tied to specific customer needs and preferences.
Forecast, track, and report on marketing campaign performance including funnel conversion metrics
Partner with internal and external creative and copywriting resources to design and develop content that drives engagement/action, create and optimize web pages
Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes
Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
Job Requirements




Bachelor’s degree in marketing or a related field required
4+ years of demand generation experience in B2B companies (Automotive industry experience a plus)
Proven track record of successfully partnering with Sales management
Strong understanding of demand generation fundamentals and best practices to drive success, including a focus on metrics tracking and results
Excellent oral and written communication skills, with the proven ability to develop relationships and communicate with all levels of the organization
Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity
Marketing automation experience (Salesforce, Marketo or Eloqua)
Analytics tools experience
Experience in collaborating with multiple stakeholders to drive a project or program to success
Equal Opportunity Employer
About S&P; Integral Mobility
At S&P; Global Mobility, we provide invaluable insights derived from unmatched automotive data, enabling our customers to anticipate change and make decisions with conviction. Our expertise helps them to optimize their businesses, reach the right consumers, and shape the future of mobility. We open the door to automotive innovation, revealing the buying patterns of today and helping customers plan for the emerging technologies of tomorrow.
What’s In It For You?
**Our Purpose**:




Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P; Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.
**Our People**:
We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
**Our Values**:
Integrity, Discovery, Partnership
At S&P; Global, we focus on Powering General Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.
**Benefits**:
We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P; Global.
**Our benefits include**:
**Health & Wellness**: Health care coverage designed for the mind and body.
**Flexible Downtime**: Generous time off helps keep you energized for your time on.
**Continuous Learning**: Access a wealth of resources to grow your career and learn valuable new skills.
**Inv

📌 Demand Generation Manager (Tláhuac)
🏢 S&P Global
📍 Tláhuac