**Higher Education Marketing** offers customized marketing solutions to education institutions around the world, including lead generation, SEO strategies, web design, social network strategies, content marketing, analytics, and a tailored CRM solution. Our clients include universities, business schools, language schools, career colleges, K-12 schools, and other organizations.
As part of our growth strategy, we are looking for a full-time Software Product Manager to join our team. This person will be responsible for helping to shape and execute our software strategy going forward (CRM, Application Portal, Student Information System).
**Responsibilities**:
- Working on the product positioning and marketing strategy for our Software.
- Working closely with the Director of IT Solutions and the development team to update the roadmap for software feature additions, based on market needs analyses.
- Managing software project scope by making trade-offs between competing software requirements, such as time vs. cost and software security vs. speed.
- Tracking progress against plan and resolving any variances as soon as they are identified.
- Preparing digital sales support materials for markets on several continents.




- Designing a process and sales funnel to sell the SIS solution from the web site and seeing to its integration.
- Developing a short-term and long-term sales funnel using various marketing tools and strategies.
- Conduct weekly software demos to potential customers.
**Required Competencies**
- Fluent in English (written and verbal)
- Fluent in French (written and verbal)
- 3+ years-experience in e-commerce, specifically in generating sales for software services.
- 3+ years of experience in software sales.
- 3+ years experience in online lead generation.
- 3+ years experience with CRM and Marketing Automation.
- 1+ year in software strategic planning
- Experience in digital advertising is an asset
**Job Types**: Full-time, Permanent
Pay: $39,500.00 - $49,500.00 per month
**Experience**:
- full-time software sales: 3 years (required)
- online lead generation: 3 years (required)
- CRM and marketing automation: 3 years (required)
**Language**:
- English (required)
- French (required)
Application Deadline: 14/09/2024

📌 Software Product Manager (Ciudad de México)
🏢 Higher Education Marketing
📍 Ciudad de México