We are seeking a skilled **Middle Data Analyst** to join our team.
As a Middle Data Analyst, you will play a pivotal role in measuring and optimizing media performance across various channels to align with business objectives. Your responsibilities will include developing measurement frameworks and analyzing media's influence on customer journeys, while ensuring data integrity and quality.
**Responsibilities**
- Analyze media performance across advertising channels such as Search, Social, Content Syndication, and Display
- Develop and maintain performance measurement frameworks
- Produce dashboards and reports to track KPIs and campaign performance
- Uncover insights on Media-generated touchpoints and their contribution to conversions and customer lifetime value
- Identify optimization and personalization strategies to enhance engagement and conversions
- Maintain accurate tagging, tracking, and governance processes to ensure data quality
- Stay informed about trends and best practices across platforms like Google Ads, DV360, LinkedIn
**Requirements**:
- 2+ years of experience in a media analytics related role
- Proficiency in Adobe Analytics; familiarity with Google Analytics
- Skills in Excel, SQL, and Python for data handling and analysis
- Competency in data visualization tools such as SAP Analytics Cloud, Tableau, or Power BI
- Exceptional storytelling abilities to present insights effectively to varied audiences
- Strong communication skills both in writing and verbally
- Collaboration skills and a team-oriented mindset
- Flexibility to adapt to changing business priorities
**We offer**
- Career plan and real growth opportunities
- Unlimited access to LinkedIn learning solutions




- International Mobility Plan within 25 countries
- Constant training, mentoring, online corporate courses, eLearning and more
- English classes with a certified teacher
- Support for employee’s initiatives (Algorithms club, toastmasters, agile club and more)
- Enjoyable working environment (Gaming room, napping area, amenities, events, sport teams and more)
- Versátil work schedule and dress code
- Collaborate in a multicultural environment and share best practices from around the globe
- Hired directly by EPAM & 100% under payroll
- Law benefits (IMSS, INFONAVIT, 25% vacation bonus)
- Major medical expenses insurance: Life, Major medical expenses with dental & visual coverage (for the employee and direct family members)
- 13 % employee savings fund, capped to the law limit
- Grocery coupons
- 30 days December bonus
- Employee Stock Purchase Plan
- 12 vacations days plus 4 floating days
- Official Mexican holidays, plus 5 extra holidays (Maundry Thursday and Friday, November 2nd, December 24th & 31st)
- Monthly non-taxable amount for the electricity and internet bills
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.

📌 Middle Data Analyst (México)
🏢 Epam Systems
📍 México