**JOB OBJECTIVE**:
Design, implement, and maintain Ever Kind’s AI-first CRM infrastructure to support operations, marketing, and compliance across all departments. Structure data for accessibility, scalability, and AI-driven decision-making while automating key workflows to drive efficiency and lead generation.
**STRATEGIC RESPONSIBILITIES**:
Phase 1: Infrastructure & Market Intelligence:
- Develop and structure databases for: Locations, RAL Facilities, Marketing, Caregivers, Leads, Staff, Clients & Residents, Daily Operations (Logs) and more.
- Select and begin implementation of CRM system with strong AI and automation integration.
- Evaluate all 50 U.S. states for business viability.
- Identify high-potential counties aligned with Ever Kind’s RAL model.
- Pinpoint target cities for launch within qualified counties.
- Create comprehensive process maps for standard operating procedure (SOP) manuals.
Phase 2: Automation & Optimization:
- Achieve 100% CRM deployment across all business functions.
- Automate all repetitive and operational workflows.




- Integrate AI into daily systems and decision-making wherever applicable.
- Manage Meta and Google advertising campaigns for: Resident lead generation and Caregiver recruitment
- Strengthen lead management pipelines across CRM-integrated systems.
- 3 years of experience in CRM implementation and data-driven automation.
**BENEFITS**:
- Major Medical Insurance
- Dental insurance
- Vision insurance
- Life insurance policy
- Professional development
- Food vouchers
**KEY COMPETENCIES**:
CRM Implementation & Management.
- Ability to streamline repetitive tasks and integrate AI-driven workflows.
- Strong understanding of data organization, relational databases, and data pipelines.
- Skills in structuring scalable, AI-ready data systems.
- Ability to generate insights for strategic decision-making and expansion planning.
- Digital Marketing & Lead Funnel Optimization.
- Cross-Functional Collaboration & Communication.

📌 CRM, Data, Automation Specialist (Tijuana)
🏢 Atisa Group
📍 Tijuana