**Job Summary**
Responsible for the execution of sales and marketing strategy and tactics to achieve budgeted sales volume and cost as well as achieve customer and associate satisfaction. Ensure effective and efficient on-site coordination between sales and marketing groups. Work with multiple stakeholders as needed to assist in the development and implementation of regional marketing strategies. Accountable for all aspects of sales location operations.
**Expected Contributions**
- Work in close contact with the general public in sales and situations that require strong communication and customer service skills.
- Openness to adapt to different cultural contexts based on location.
- Must be willing to work weekends and holidays as required by business needs.
Developing and Executing Strategy
- Contributes to the development of long-term function and strategy of the project.
- Develops culture of excellence in all facets of project operation.
- Develops and ensures sales and marketing management implements philosophy of tour efficiency and is profit driven (rather than strictly volume driven), while building strong team values.
General Business Management
- Implements and manages daily administrative procedures in compliance with company policy and practical business process.
- Forecasts and budgets annual sales targets.
- Addresses personnel issues in compliance with company policy.
- Ensures proper communications are maintained with all staff personnel or others associated with project operations. Standard review process participation.
- Ensures Marketing and Sales departments work together to achieve project goals.
Managing the Guest Experience
- Responsible for a positive guest tour experience.
- Resolves any unresolved guest issues that have been escalated.




- Monitors guest experience survey data and follow up with department leaders as appropriate.
- Ensures Sales Gallery meets or exceeds all property standards.
Maintaining, Analyzing, & Communicating Key Reports
- Uses reports on individual and team production performance (e.g., Confirmations-Experiences per guest, volume-per-guest (VPG), close rate, employee satisfaction, Regional Customer Experience Report, Site Daily Flash) to evaluate overall project and team effectiveness.
- Uses market analyses (e.g., cost per tour, development plans, and marketing cost by channel and effort) to evaluate the effectiveness of various incentives and programs to determine which incentives and programs should be retained.
- Monitors Budget versus Presente Results (BUVARS) across all departments (e.g., site, regional, and sales and marketing leadership) to evaluate department effectiveness.
Managing External Relationships
- Negotiates contracts and work with vendors.
- May work directly with local Resort operations and area leadership
Managing & Developing the Sales & Marketing Workforce
- Develops future managers while implementing company directed self-development programs.
- Coaches, manages, and leads direct reports
- Measures the performance of the marketing and sales departments against goals and holds them accountable.
- Rewards and recognizes manager performance (e.g., way-to-go letters, personal bests).




- Motivates managers to increase production and performance
- Observes and identifies direct report areas of strength and development opportunities (e.g., through ride-along, shadowing, monitoring).
- Oversees the development and/or update of sales training manuals and sales process enhancements (e.g., Eagle Flight Plans, Resource Guides).
- Conducts formal performance reviews and uses this information to create individual development plans, career paths, and promotion development plans.
- Manages associate performance, developing performance plans for associates below expectation (progressive discipline).
- Identifies and responds to the needs/questions/issues (both work and non-work related) brought forth by team associates.
- Mediates conflict in and between teams (e.g., within marketing or sales teams, between marketing and sales teams).
- Provides guidelines for empowering associates to make decisions regarding guest experience and service issues.
- Reviews various training programs prior to implementation.
- Reviews and approves policies and procedures pertaining to workflow, lead distribution, reward, recognition.
- Participates in recruiting (e.g., make internal announcements to managers in order to generate referrals, monitor online and print ads, intervene in personnel selection matters if needed).
- Ensures hiring managers follow personnel selection protocols.
- Develops compensation plans for marketing and sales teams that maximize production.
Contributing to the Management of the Enterprise
- Understands and abides by state and federal regulations around sales and marketing activity (e.g., state marketing matrix, national Do Not Call registry (DNC)). If in a non-U.S. location, understand and abide by applicable local regulations around sal

📌 Project Director Sales Mex (Cancún)
🏢 Westin Lagunamar Ocean Resort M&S
📍 Cancún