Hybrid role: This position requires to work 3 days on site 2 days at home remote on a full-time basis
**Responsibilities**:
- Determine content needs that meet the company’s strategic objectives and align with business priorities.
- Establish SEO goals and digital strategy and implement best practices to increase organic traffic and business outcomes year over year.
- Lead website content and asset development to support carry over, reveal, and launch vehicles and additional business priorities.
- Manage the day-to-day process and timelines, coordinating with PM leads, agencies, and internal stakeholders.
- Lead external/internal teams responsible for executing the digital strategy.
- Be an advocate for the user by implementing industry best practices, usability research and customer insights/principles throughout the design and development process.
- Manage and effectively collaborate with multiple cross-functional partners within a large organization.
- Regularly review analytics reporting and provide actionable insights to enhance user experience and increase KPI conversion.
- Help drive ongoing digital optimization priorities, including A/B testing and Test/Target initiatives.
- Manage usability studies, competitive review/audits, and benchmarking studies.

**Additional Job Description**:
**Qualifications**:
- 5+ years digital marketing, website content, or digital product management experience Required
- Deep knowledge of content strategy, search engine optimization, and user experience (UX) design is a plus
- Bachelor's degree Required
- Previous experience working on a consumer facing website
- Automotive experience - preferred
**Skills and Abilities**
- Passion for the digital space with strong knowledge of digital trends and ability to innovate
- Outstanding understanding of content strategy implementation on consumer websites, as illustrated in past content strategy deliverables
- Developed organizational skills including the ability to prioritize, handle multiple projects simultaneously, and meet deadlines




- Experience leading multiple internal/agency partners and collaborating closely with them to bring your vision to life.
- Ability to collaborate effectively with cross functional teams across a large organization
- Experience with usability testing, A/B testing, and translating user insights into site improvements.
- Strong analytical skills, with the ability to digest site metrics and turn into recommended actions
- Demonstrated understanding of digital creative, digital media, and measurement
In case you need any reasonable adjustment to continue with your process, let your recruiter know.
**Non-Discrimination and Equal Employment Opportunities**
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and general customer base is closely linked to the diversity and inclusion that we experience within General Motors.

**About GM**:
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

**Why Join Us**:
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

**Non-Discrimination and Equal Employment Opportunities**:
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

**Accommodations**:

📌 Assistant Manager Mexico Websites (Ciudad de México)
🏢 General Motors
📍 Ciudad de México