We are a US-based enterprise B2B EdTech SaaS company seeking an expert SEO consultant to fix some issues and return us to past levels of website success in terms of high-intent visitors and inbound leads. Our website meets all the basic SEO technical requirements: modern Wordpress theme, fast pagespeed, all pages have relevant titles/descriptions/H1, etc. This means high scores on all automated SEO audits. We also have a bunch of Posts that are top 5 SERP. But we have had some major issues: - Traffic has dropped: Wed 14 May had 86k impressions and 671 clicks while Wed 23 July had 47k impressions and 442 clicks. (see image) - In general, our Pages are hated by Google (ranking >50), as well as some Posts, while other Posts thrive (ranking <5) - Overall traffic is much higher than it was before releasing a new site in 2019, but inbound leads are much less, and ranking on bottom of funnel keywords is much worse So, we need someone to do both an audit and a fix. Goals: 1. Ensure we are first page SERP for important keywords that are relatively niche. 2. Increase the number of inbound leads. Ideas to get there:



- Evaluate why our Posts perform well but Pages are ignored by Google - Evaluate potential cannibalism - Enhance content on current pages for more conversion and engagement (our staff are technical experts and the content reflects this) - Develop plan to develop new pages/posts - Compare current site to the pre-2019 site and better competitors (see below) - Evaluate causes of bizarre spikes one day per week (often Saturdays, though we are B2B - see image) - Develop plan for off-site content such as Medium, Reddit, Quora - Manage a rebound from recent loss of traffic due to updates I’m also open to anything else you recommend to achieve the goals. Image of spikes which I think are due to cannibalism: Some competitors that are better ranking on keywords, with lesser products Competitors with better branding and content This position is a consultancy, that is part-time, probably with higher hours in the first 2 months. We are a fully virtual company with team members in USA, Mexico, Colombia, Argentina, India, South Africa, Philippines; so English fluency is required. We are an equal opportunity employer. s5NL18J46A

📌 SEO Consultant (México)
🏢 Assessment Systems
📍 México