We're hiring: Senior Media Buyer (Mexico Market) — Credy Credy is scaling a performance-driven lead generation operation for financial institutions across Mexico. We're looking for a Senior Media Buyer to own paid acquisition end-to-end — strategy, budget, creative testing, and funnel optimization.
This isn't a "run someone else's playbook" role. You'll build the media buying function from the ground up.
What you'll do
Plan, launch & optimize campaigns across Meta, Google, TikTok & programmatic
Own budget allocation and pacing
Run structured A/B tests on creative, audience & offer to drive down CPL/CPA
Analyze funnel performance from click → qualified lead → conversion
Negotiate with ad platform reps as spend scales
Mentor & eventually manage junior media buyers
Report to leadership with real insights, not just dashboards
What we're looking for
4+ years hands-on media buying, ideally in lead gen (financial services or another regulated/high-CPL vertical)
Deep platform expertise:
Meta Ads Manager & Google Ads minimum; TikTok, programmatic or native a plus
Fluent in CPL, CPA, ROAS, LTV — comfortable making budget calls based on the numbers
Experience buying media in Mexico or broader LatAm
Professional English
Strong analytical instincts — spreadsheet as comfortable as ads dashboard
A builder's mindset
Nice to have
Fintech / lending experience
Attribution modeling & multi-touch funnels
Experience managing a small team or agency of buyers
Fluent Spanish
Why Credy
Ground-floor opportunity — build and scale a new lead gen operation from scratch
Direct access to leadership, real influence over strategy
Competitive salary + performance-based bonus tied to results