**Function**: Marketing
**Work Level**: 1C
**Scope**: México
**Location**: Bosques
As Brand Coordinator for AXE and Ego, you will play a key role in shaping brand demand and desire at scale. From executing point-of-sale activations to driving digital-first campaigns, you will support the end-to-end marketing operation of one of the most iconic brands in the portfolio. This role will give you hands-on experience in brand building and the opportunity to contribute to one of Unilever’s most exciting general partnerships: the FIFA World Cup 2026.
**Responsibilities**:
- Support the execution of brand activations during FIFA World Cup 2026.
- Deploy social-first campaigns to achieve communication objectives while optimizing key metrics.
- Manage the PR and content creator strategy, leveraging digital and culturally relevant consumer trends.
- Execute point-of-sale (POS) plans to drive awareness and conversion.
- Define and implement the e-commerce strategy across omnichannel and pure player marketplaces.
- Support the rollout of the brand innovation funnel and development of branded packs.
- Bring creative and consumer-focused solutions to generate demand and build brand desire at scale.
- Collaborate closely with cross-functional teams to ensure smooth daily operations.
- Coordinate and manage relationships with external agencies.
Key Skills And Qualifications
- Bachelor’s degree in marketing, business administration or related fields.
- Proficient in English, computer skills and Microsoft Excel.
- Strong communication skills, time management, and stakeholder engagement.
- Commitment, accuracy, efficiency and accountability
- Desired previous experience in marketing roles.
- Creative, consumer focused mindset, social media native and onboard on latest digital trends.
📌 Axe & Ego Marketing Assistant (Bosques de las Lomas)
🏢 Unilever
📍 Bosques de las Lomas
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