Solutioning, Designing, executing, presenting and implementing analytic insights related to media analytics ( MMM and lift solutions) and tools to meet clients’ research objectives
- Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client
- Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities
- Manage team resources, timelines and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines
- Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
- Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives
- Drive client value, successful implementation and ongoing usage/integration of analytic solutions focusing on activation based outcomes.
- Partner with the sales organization to grow the media effectiveness analytics business
- Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
**Qualifications**:
**General Skills & Competencies**
- Expertise in Manufacturer Marketing and Media functions as well as media agencies
- Experience and expertise with media effectiveness analytics, including marketing mix, attribution model etc.
- Strong logic, deductive reasoning, problem solving and critical thinking skills
- Skilled & polished communicator,



including group presentations and storytelling
- Robust project management skills
- Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with the ability to interface with client executives (VPs, Directors etc.)
- Strong people management and team leadership skills to promote a strong team culture, positive work environment and associate skills development
- Able to work collaboratively with internal & external teams
- Strong sense of urgency and accountability to drive client outcomes
- CPG industry knowledge, experience and acumen
- Consistently drives best practices, process improvements and thought leadership to advance the business
**Background and Technical Skills**
- Bachelor's degree required
- MBA or advanced/analytics degree preferred
- 3 to 5 plus years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media
- Strong Marketing/Research background
**Additional Information**:
**Our Benefits**
- Versátil working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
**About NIQ**
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
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📌 Manager Meff Consulting (Ciudad de México)
🏢 Nielseniq
📍 Ciudad de México