Job Summary
- Supports the quantitative evaluation of marketing campaigns and reporting of results. Data-mines and reports from large datasets.
- Creates and modifies computer programs to pull information from company databases.
- Prepares analysis of marketing effectiveness and efficiency, retention, and cross-sell data; continually enhances reports and analyses.
- Responsible for obtaining, evaluating, and communicating information that supports revenue growth and profitability.
- Recommends strategies for improving results and market position.
Essential Job Functions
- Supports the marketing function by performing data manipulation and data mining on large sets of data. Development of data and information structure.
- Creates and modifies computer programs to pull information from company databases.
- Prepares analyses marketing driver effectiveness and efficiency and analysis of cross-sell and retention; suggests enhancements to standard approaches. Identifies market segments and develops specialized reporting approaches.
- Prepares exhibits and responds to requests for additional data.




- Provides detailed requirements for systems implementation projects.
- Measures and monitors marketing performance data. Facilitates through other parts of the organization to accomplish results.
- Supports data sciences team through access and manipulation/formatting of data as required Performs other duties as assigned.
**Requirements**:
**Other Critical Skills**
Marketing Analytics and Data Literacy - Entry Level
Reporting and Measurement Rigor - Entry Level
Basic Analytical and Testing Skills - Entry Level
ROI and Performance Tracking - Entry Level
Insights Generation and Communication - Entry Level
**Software / Tool Skills**
Excel - Entry Level
PowerBI - Entry Level
Looker Studio - Entry Level
**Benefits**
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Dynamic and inclusive work culture within a globally renowned group
- Private Health and Dental Insurance
- Pension Plan
- Meals tickets
- Life Insurance

📌 Fbs - Marketing Data Analyst (Mid Level) (Aguascalientes)
🏢 Capgemini
📍 Aguascalientes